THE PAPER SHORTAGE.

Pukekohe & Waiuku Times, Volume 6, Issue 277, 22 May 1917, Page 3

THE PAPER SHORTAGE.

NOTICE TO OUR READERS

An acute position is fast being reached in regard to supplies of paper to the Dominion, advice having recently been received from the Canadian mills that consequent on shortage of shipping facilities no further orders can be executed. In order to conserve existing stocks of paper as much as possible it accordingly becomes necessary for the management of this journal to announce that only regular subscribers will in future be supplied with copies of " The Times " and our agents have been instructed that " regular subscribers " are to be defined as those regularly purchasing both our Tuesday's and Friday's issues and registering their names as . such with them. In other words, casual sales of one or other of the publications will be suspended to guard against wastage. The fact that, within the past few weeks " The Times " has increased its circulation by nearly 50 per cent, is testimony to public appreciation of the reading qualities of the paper whilst naturally advertisers reap an advantage in the wider area which this journal covers. It is therefore in the interests both of advertisers and of our general body of readers that all possible steps should be taken to provide I against a paper famine necessitating the suspension of ptibi lication of "The Times:"

As wo have already explained, our readers can help us in this matter, and we appeal to them to do so. We shall not print a single copy more than is necessary to moot the orders from agents, so all who desire the paper regularly must givo a definite order beforehand for it, or it will not be procurable. We ask our readers to [dace definite orders with their agents: we ask the agents, whose loyal cooperation in the past we desire to acknowledge, to revise their requirements to inert th« changed conditions.