BOOSTING N.Z. BUTTER.

Putaruru Press, Volume VII, Issue 292, 13 June 1929, Page 6

BOOSTING N.Z. BUTTER.

. A persistent campaign of advertising New Zealand butter is in progress throughout Canada, and tlie Antipodean variety is in great demand, especially for its superior quality, and another factor in its popularity in the Dominipn is the fact that it is placed on the market by retailers at a price lower than the domestic product. In most cases the difference in price is four cents, or twopence a pound cheaper than the ,butter made in Cauadp. A large number of chain stores, especially the Thrift Stores, Limited, “The Better Food Stores,” are inserting large display advertisements in the daily Press featuring New Zealand butter, one reading in poser size type: “New Zealand pasteurised butter, fresh from green pastures. Why eat storage butter? Wholesale price, 42 cents per pound.” Alongside this advertisement are the words: * * Prices to entice you—and quality to keep you. ” ‘ ‘Producer to consumer prices.” The “Stop and Shop” chain stores, “The Better Chain Stores Groceries,” also are boosting the New Zealand butter importations into . Canada. This big grocery organisation has advertisements in the daily papers, averaging ten by eight inches in size, as follows: —* l Extra special: Just arrived in

Montreal our first shipment of New Zealand better 4J cents per pound. Imported direct from our Sister Country, makers of the finest butter and known the world over as having the finest dairies. Favourable climatic conditions in New Zealand give us the opportunity of offering a uniform grade and fine texture of frcsli-made grass butter, wrapped under our well-known brand Silver Leaf. Just try a slice of Stop and Shop breed with New Zealand butter. Positively delicioiv.' * Comment on the foregoing would appear to be superfluous.