BAITING THE CONSUMER.
THE MAD TEA PARTY. Its Infinite Variations. In their book “ Your Money’s Worth,” Stuart Chase and F. J. Schlink (Cape) make some amusing play out of the various ingenious methods of inducing the consumers to buy. Take this, for an example: “ The mad tea-party has infinite variations. It gives us a Mother’s Day—for the especial delight of florists, and a Father’s Day—to the joy of the haberdashers. For all we know, the undertakers—or to sound the modern note, the morticians—are now lobbying for a Cyanide of Potassium Day, subsequent to their campaign against the heinous practice of burial at sea. The Shoe Sole Manufacturers would have us stand up more and the National Trouser Makers sit down more!” The slogans, “ Eat More Beef,” “ Eat More Apples,” “ Honey,” etc., are inspired by an equally calculating commercialism.
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Putaruru Press, Volume VI, Issue 234, 26 April 1928, Page 5
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138BAITING THE CONSUMER. Putaruru Press, Volume VI, Issue 234, 26 April 1928, Page 5
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