Page 3 Advertisements Column 6

Patea Mail, 16 September 1880, Page 3

THE mistake many Advertisers make is to place their advertising 1 expenses to current account instead of to capital account. Suppose a yearly expenditure of £IOO in Advertising produces a net profit of only £2O for the first year. Undoubtedly this does not moan a loss of £BO, but it means a return of £2O per cent upon capital invested ; for the business is there, and will remain if properly looked after, and a second year’s Advertising will most certainly increase the profit on the full capital to 30 or 40 per cent. As a set-oif to these expenses in the capital account of the enterprising business-man, he can show the increased value of the article advertised, and also of the goodwill of his business. Some business-men lose sight of this fact.— Advertisers' Manual. "VT'OT many years since, the Newspaper Xs Press was meagre and very limited. Now the opinion of the Colony is consulted, through the Press, upon the most and the least important questions of the day ; whilst, in a Commercial sense, an opportunity is afforded to Merchants and others of announcing to the world what they have to Sell, and what arc the special advantages of their goods.— Advt. Manual. PARTY POLITIC Sare Excluded from the Palea Count;/ Mail, which is not a Party paper, and will have nothing to object'is selfish and TnconsisTenf*wilYi‘€fi6 highest public good. The Politics of the Mail will be directed with an unselfish desire to promote the enduring prosperity of this District: and any political advocacy of principles or measures will be based on independent conviction. CABLE NEWS of all Important Events in every part of the British Empire, also in Europe, America, Australia, and other countries, is Published in the Palea County Mail , by special contract with Reuter’s Telegraph Company, whose reporters and agents are located in every important town in the civilised world. COUNTY INTERESTS are Advocated in the Patea County Mail, with a determination to obtain for this District a proper recognition of its claim upon the attention of Parliament, for the development of its Export Trade, and its natural advantages as the richest Grazing and Dairy District in these Colonies. CHEAP ADVERTISING in the Mail, circulating throughout the County of Patea, is inserted at Gs. for three times, if under one inch, and 10s. under two inches. ■This Cheap Class includes Wants, Sales by Private Treaty, Houses and Land to be Let, and short announcements of this description. HOUSES Wanted: see Advertisements in the Mail, Tuesday, Thursday, and Saturday ; chief office, Patea. Three inseri tioas for 65., under one inch of space,