"DAY AND MARTIN'S."
"Day and Martin!" What, old-time recollections those names bring to memory. There was a time when every newspaper, every magazine, every hoarding paraded those names, and the quality of Day and Martin's blacking was in a thousand 'different ways impressed upon th« public mind. They were great bi .i vers in advertising, and that made the people believe in their blacking. The old-fashioned cakes went out of date and various polishes came into fashion. Day and Martin kept abreast of the times, they manufactured polishes, and good polishes, too. But one thing they did not do. They did not advertise. They endeavoured to live upon their past reputaI tion, and thought they could manage to I do business without advertising. And now the firm has failed. The managing director says "We failed because we did not advertise." Sad confession, but one which carries an instructive warning.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/OTMAIL19230319.2.21
Bibliographic details
Otaki Mail, 19 March 1923, Page 3
Word Count
149"DAY AND MARTIN'S." Otaki Mail, 19 March 1923, Page 3
Using This Item
NZME is the copyright owner for the Otaki Mail. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International licence (CC BY-NC-ND 4.0). This newspaper is not available for commercial use without the consent of NZME. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Log in