PRESTIGE ADVERTISING

Otago Daily Times, Issue 26641, 11 December 1947, Page 7

PRESTIGE ADVERTISING

CAMPAIGN IN BRITAIN NEW ZEALAND PRIMARY PRODUCE ' N.Z.P.A. Special Correspondent Rec. 8 p.m. LONDON, Dec. 10. Although there is no immediate possibility of any return to pre-war marketing conditions in Britain, the New Zealand Meat Board and the New Zealand Dairy Products Marketing Division are keeping tfie name of New Zealand before the British public by a regular prestige advertising campaign. This makes no direct attempt to sell New Zealand products, but is intended entirely as a reminder of their value,-with the object of stimulating sales when more normal conditions return. In addition, the Dairy Products Marketing Division is giving assistance to retail grocers all over the United Kingdom by supplying them with New Zealand marked price tickets and New Zealand show cards for display purposes. The New Zealand Meat Board, which before the war claimed that half the retail butchers’ shops in the United Kingdom displayed New Zealand meat publicity material, is doing what it can under the present conditions to keep this publicity alive. The two organisations, which conduct their prestige advertising campaign on a joint basis, have both increased their advertising allocations for the current year, and together will probably spend £ SO,OOO in keeping the reputation of New Zealand meat, butter and cheese before the British public.