TELEGRAPHIC ITEMS.

Oamaru Mail, Volume I, Issue 144, 6 October 1876, Page 2

TELEGRAPHIC ITEMS.

[per press agency.] Wellington, Friday. THE OAMARU TRAMWAY BILL. Some discussion arose upon the Oamaru Tramways Bill, in consequence of its dealings with reserves, and the Hon. G. McLean suggested that, as the Oamaru members were opposed on the question, it would be better to allow it to stand over for a year. Ultimately it was put through all its stages, and passed.

THE CHIEF JUSTICE AND MR. BARTON. Chief Justice Prendergast issued a rule of costs this morning for a special sitting of Court in reference to the letter sent to hiin by Mr. G. E. Barton, and in which he complained of the Judge's treatment of him, and informed him that he asked Government for an inquiry. The Chief Justice said he had the Registrar's affidavit in Court proving the authorship of the letter. He, therefore, ordered Mr. G. E. Barton, barrister, and the writer of tiie letter, to attend at ten o'clock on Monday next to answer for his contempt of Court, and in order that the Couit might pass such judgment upon hiin as it might seem fit.

ROBERTS DEFEATED. Roberts last night gave Weston 500 out of 1,000, but Weston won by four points. Roberts made a break of 193, and made 51 spot strokes. He is not in his usual form. Westpobt, Friday. TOTAL LOSS OF THE MATAU. The steamer Matau broke her back last night. During a heavy sea she parted just forward of the boiler. All hands were on board, and they had barely time to scramble ashore before she filled.

A dog, which, had been the constant companion oc a circus elephant, having died, the following curious scene was enacted :—After the matinee performance was over, Carlo's body, which had been sewn up in canvas, was taken up tenderly by Betsey (the elephant) in her trunk, and she headed a procession to the grave which had been dug near the circus ring. Four other elephants and the attaches of the circus followed. After marching twice round the arena, a halt was made at the grave, and, after the keeper had caused the other elephants to kneel down, Betsey deposited Carlo's remains in the grave, and covered them with earth with her trunk. When the evening procession was made, Betsey pulled up a stake, which had been driven into the earth to mark Carlo's resting-place, and drew it on one side, and it was with difficulty that her keeper could get her away from the spot. The elephant moaned pitsously, and, apparently, was deeply affected by the loss of her faithful companion.

THk * v , TTSING,. • : ■ ■■ ; -•* ■ -.'V■" ; Advertising is an x business by no means Many tradesmen are deterred pense; some have no faith in its others think it a mark of status in business, and therefore mob ap| to be injurious than otherwise. Oa tjy other hand, some tradesmen make a sjj. tern of advertising, planting eveiy kind of periodical, from the daily newspaper the quarterly review, with specification! of their anxiety to serve the public, ajj of the merits of the articles in which thej deal, and evidently spending a consider, able sum of money yearly in this way, The unconcerned reader and the less acute tradesman, struck by the frequency these appeals for business, are apt to sup. pose that he who makes them must belej under the influence of wisdom than o| folly, and a good deal of a pretender g a quack into the bargain. There nisj even be a class who make a principle j disbelieving and disregarding all such ap. peals, and, like the Irishman, when mutj entreated to come, the more they won't come. Yet the regular discharge of ad. vertisements keeps up nevertheless, aad the trader must evidently find it service able upon the whole. It may be worth while to commusicati to young tradesmen the ideas of an ol{ one on this subject. They are simplyanj briefly as fol'ows : —The first utility d frequent and regular advertising consist in tnis : there is at all times a large ely of persons, both in country and town, wfcj have no fixed place for the purchase« certain necessary articles, and are reait to be swayed and drawn towards any p® ticular placo which is earnestly brouglu under their notice. Indifferent to all, they yield without hesitation to the who asks. Then, in the country, a coosiderable number of persons who wishj supply of the article advertised, and-do not know of any particular place where it is to be got, being thus famished with tin address of a person who can supply them, naturally open a communication with thii address, wiiicli perhaps leads to nwd ulterior business. People in the county are also liable to be favourably impressed by a frequent sight of a name in the netrt papers. Tiie advertising party acquire distinction in their eyes, and thus thej are led, in making a choice, to prefer Lin But by far tiie most important effect d advertising is one of an indirect natore It conveys the impression that tiiepirtypretending or not pretending, quackislit not quackish—is anxious for business One who is anxious for business is ro avoidably supposed to be an industrious attentive, civil person, who keeps the bes or articles, at the cheapest ratey ja everything in the neatest and manlike manner, and in general us every expedient to' gratify and Attach cm tomers. People like to purchase unde those circumstances, and the system c advertising assuring them that such cii cumstances exist at this particular ahoj they select it accordingly. Such are the opinions of -the old trada man alluded to, and they are certain! supported by facts, for wherever an a tensive and regular system of advertise is practised, and no back-drawing or m conquerable circumstances exist, it i usually seen to be attended with a'cra siderable share of success. One feature! the philosophy of the subject must b carefully attended to. A faint and in&f quent system of advertising does not® ceed, not even in proportion. "Drill deep or taste not the Pierian spring."Chambers's Jourrual.