MEN WE MEET In The Motor Trade

NZ Truth, Issue 1215, 14 March 1929, Page 18

MEN WE MEET In The Motor Trade

GUIDO SCHAEF

BEING the pioneer of the motoring business on the West Coast, Guido L. Schaef is now the man who controls the destinies of General Motors there. . Born at Hokitika m 1869, he became interested m things that move on wheels early m life. While a small boy he and his brother made the first velocipede ever seen on the Coast. When the "bone shaker" first made its appearance Guido obtained one (he still has it m the family archives) and he was first among those who got the small - wheeled cushiontyred bicj'cle. He was m the van with the pneumatictyred machine and when someone said "motor-car" he was all interest. ' He landed the first car on the West Coast, for In 1901 he brought the fearsome one-cylinder Peugeot to Grey r mouth. Later he swelled with pride as he sat behind the steering handle of a two-cylindar Peugeot. The story of Guido from then on has been one of steady advancement m the motor business. He is proud of the fact that his first car number was "G.M.1," and he still proudly preserves the shingle among the household treasures. . • •