Sterling Metal

NZ Truth, Issue 1186, 23 August 1928, Page 6

Sterling Metal

SALESMANSHIP has been decorated { by many extraordinary fragments v of nonsense, with supposedly psychological truths underlying it, and a perfect torrent of -piff-paff has been unleashed by those interested m selling "Personality" courses. To the unbiased viewpoint, salesmanship seems very much akin to other professions, trades, or call them what you will— some men with lots of bluff get away with a good deal until someone gets beneath their ajrmor; a number of others achieve their livelihood and rely upon their accomplishments solely by virtue of inherent . ' "Little Bill Watson, entrepreneur of tennis accessories m what Wellingtonians are- pleased to call the oply logical capital city of New Zealand, has a character whose attributes are indelibly impressed with the stamp . of personal honesty, whether it be m respect of his given opinion or, an (undertaking. Bill is not that species of chap who narrates glibly albeit tiewildpringly, about the things he sells, without a knowledge of the many chemical and biological processes through which his goods have passed, before they are ieemed fit to be classified on his indent order-slips. When he was old enough to fish wound the waters of the world, he slipped unobtrusively, from the mists md draughts of Dunedin, and shot iAvay across the water to Scotland ivhere,. studying deeply, m the evenings, and endeavoring to apply his iewly-gleaned knowledge throughout lis working days, he constructed the "oundation of his trading perceptiveless.