Hurst, The Scribe

NZ Truth, Issue 1144, 3 November 1927, Page 4

Hurst, The Scribe

AWAY up on the top floor of a high building m Featherston Street,' Wellington,, is a very cramped office containing a desk littered with papers, books, pencils and clippings. The few occasional intruders, with a deep feeling of guilt, tread lightly on tip-toe. They needn't! For nothing short of a really capable earthquake can disturb Maurice Hurst when he's working. Hurst is a publicity-writer m the service of the Charles Haines Advertising Agency, Ltd. That is to say, he knows how to make people spend money simply by reading advertisements, He shuns trying to write "smart" copy. He is a sincere man himself and his advertisements reflect his love of calling a spade a spade. No matter whether he's writing of silk stockings or fire engines, Hurst's advertisements state the case forcibly and truthfully. Yet, his writing has a charm all of its own — probably its simplicity and easy style. In other words, Hurst can write.