low to be Attractive Though Middle-aged

Manawatu Times, Volume 62, Issue 24, 29 January 1937, Page 10

low to be Attractive Though Middle-aged

Not long ago a woman in her fifties walked into a beauty parlour and asked for a consultation. “How much would it cost to make me a 1 credit’ to my children?” she .asked. “Tliey are in their twenties, gay, popular and very up-to-date, and something about them has just made me realise how dowdy I am. The last thing I want is to become kittenish. I do not mind anyone knowing how old I am, but I do not want to look as though I’d reached 50 attractively and enjoy being there.' ’ The woman was asked to come in regularly for treatments for a short time and then to carry on at home what she had learned at the saloD. Her hair, grey but not quite white, had the frizziness which sometimes goes with a dry scalp. It was long, or had been; now it was at a half-way stage. First of all, the scalp was rejuvenated by warm oil and radiant heat treatment, with electric massage to stimulate tho supply of blood to the scalp and plenty of brushing. After 10 days’ intensive treatments it was cut to shoulder length, given a very restrained permanent wave, and arranged in soft curls at the back of the head. The woman was reminded that a tonic must always bo used at night before shampooing, with a blue shampoo and rinse to accentuate the white and lessen the grey tones.

The skin was dry, with too many lines, and nourishing masks, massage, stimulating cold tie-ups, as well as lessons in applying the matt lipstick that suits the older woman, were given. Foam baths which smelt of pine, slimming massage, exercises to music followed, and the fortnight was over.