A GLASS PALACE ? NEW ENGLISH BERLEI FACTORY.

Manawatu Times, Volume 62, Issue 22, 27 January 1937, Page 6

A GLASS PALACE ? NEW ENGLISH BERLEI FACTORY.

Everyone recalls the beautiful glass palaces of the fairy-tales; to child and adult, they rank with the pot of gold at rainbow’s end as symbols of the infinitely desirable and unattainable. Hut this strange world of ours is capable of many things and it is quite conceivable that people of the next generation will be non-stone-throwers living in glass houses.

Already, due to the enterprise of a world-famous corset designer, one glass palace has been constructed in England. This is tho new Berlei Factory at Blough, on the outskirts of London. It seems fitting that a concern which has done so much in making the world conscious of beauty, should bo first to complete a modern and beautiful factory built in glass.

Insulux glass masonry is tiio technical namo lor the new material used in the Berlei factory. It is built up from hollow glass bricks. Apart from definite superiority in strength and flexibility, these ensure perfect insulation from exterior temperature changes and transmit a perfectly diffused light which is considered by experts to solve onco and for all the problem of healthy and efficient factory illumination.

Apart altogether from its unusual construction, this new factory holds a particular interest for New Zealanders, especially for those engaged in the drapery business. Berlei is an Australian and New Zealand company; yet it has invaded the highly competitive English market with outstanding success. That its rapid expansion has made necessary the building of this huge new factory is ample evidence that even in the home of Fashion, the smartest women demand a Berlei beneath to give the line.