COSTLY MARKETING.
APPLES I! A I MB) OV Kit 800 MILKS. An instance ol costly marketing ot apples occurred recently, when a consignment was sent by the Internal Marketing Department, from Hastings, I lawke’s Ihav, to Auckland, via Palmerston North, and, alter being partly sorted at Auckland in readiness for the next day’s auction, re-consigned to Wellington, a total distance of over 800 miles (says the Auckland Star). The transport and handling charges on this fruit, according to merchants, must have amounted to much more than its value. “Surely an efficient business organisation would have been so co-ordinated that the apples would have been consigned .to Palmerston North, as a central point, to be distributed wherever needed at a minimum cost.” remarked one Auckland representative of the fruit trade.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/MS19400413.2.55
Bibliographic details
Manawatu Standard, Volume LX, Issue 115, 13 April 1940, Page 6
Word Count
129COSTLY MARKETING. Manawatu Standard, Volume LX, Issue 115, 13 April 1940, Page 6
Using This Item
Stuff Ltd is the copyright owner for the Manawatu Standard. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence (CC BY-NC-SA 4.0). This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Log in