LIBERAL ADVERTISING AND ITS RESULTS.

Manawatu Standard, Volume IV, Issue 21, 22 December 1883, Page 2

LIBERAL ADVERTISING AND ITS RESULTS.

Mil.tud, the banker and newspaper speculator, who died recent Jy, m Paris, and who founded the Paris' Petit Journal which is now asserted to have a daily circulation of half a million copies, was an enthusiastic believer m the advantages of liberal advertising. One day.he had at his table nearly all .the proprietors of the leading Paris claiiies. They conversed about advertising. Millaud asserted that the most' worthless articles could be sold m vast quantities of liberally advertised. Emel de Dirardin, of La Presse who was present, took issue with him on the subject. "What will you bet," exclaimed Millaud, *i that I caanot sell m one week one hundred thousand francs worth of the most common cabbage seed undw the pretext that it will produce, mamMoth cabbage heads? All I have to do is to advertise it at^ once m a. whole page insertion of the daily papers of the city." Girardin replied, " that he would give him a page m his paper for nothing if he should win his, wager;" The other newspaper publishers, agreed to do the same thing. At the expiration of the week they, inquired, of Millaud how the cabbage seed had flourished. Bo showed them his books triumphantly, and satisfied them that he had sold nearly twice as much as he had pr /inised," while orders were still pouring m ; but he said* the" joke must stop there, and no further orders would be filled.