ORIGINAL MODES OF ADVERTISING.

Mount Ida Chronicle, Volume IV, Issue 236, 12 September 1873, Page 7

ORIGINAL MODES OF ADVERTISING.

The ' Hawke's Bay Herald' says:— There are some highly ingenious modes of advertising in the world. Sometimes one will read what he thinks to be a thrilling adventure of real life, which ends, to his discomfiture, in the sudden announcement that some forlorn female was saved from misery by the timely gift of a sowing machine bought from the establishment of so nnd-so—the latter piece of information itaiieised or otherwise made extra emphatic. Then, again, some half-clad wretch, in the depth of winter, shivering from the wintry blasts, suddenly meets a benevolent gentleman, who forthwith takes him to the slop-shop of another and so-and-so, and provides him with warm garments. All this, ana much more, has. come to the knowledge of our readers, until one would think there could not possibly be anything novel in the advertising art. But that is a mistake. Not long ago, for example, a certain member for a certain parliament, sitting in a certain city, got up and informed his brother members that he had lived at a certain hotel ever since he arrived (naming the hotel-keeper, .a good fellow, but up' to a thing or two) and had never received better treatment. By this means a large publicity is- obtained; the advertisement, for such to all intents it was, being inserted gratuitously in ' Hansard' and all the newspapers in the colony. By no means a bad dodge; and rumor (always ill-natured) will have it that the worthy host of the— forthwith " stood" a dozen oi Hennessy on the event. Does this explain it ? Mr Fox said that bottle licenses were demoralizing. It was known that apparently respectable women went into grocer's shops, got bottles of grog, and had them put down under other names. M:ijor Atkinson. thought that if women' could conspire with tradesmen to deceive their husbands for grog, they would get it under any system. Mr Macandrew urged that bash licenses were 'absolutely necessary in Otago. Mr. Swanson agreed with the remark, and said that bottles were genially more wanted by travellers than residents He had lired in an hotel ever since he came to We'lington"(Osgood's), and could not wish for better,treatment than he received. After a little more vapid desultory chattel', the debate was adjourned,—" Extract from debates." A Mr. Samuel Coombes, of Grahamstown, deserves notoriety for the originality and wife of his advertisement in an Auckland contemporary. We give it gratis, for the amusement of our readers:— . RESUMPTION -• ' OF THE TICHBORNE CASE. (LATEST EDITION.) Attorney-General: Did you not state in your last examination that you had never been to Grahamstown ? Claimant: I don't remember. Attorney-General: Now, on your oath, did you never visit Samuel Coombes, of thattown ? • Claimant: I Orton't to forget it; I bought a suit of clothes from him that looked better on me than any I ever had. Mr. Hawkins : They made you look-like "Roger," I suppose. Claimant: They certainly were a perfect fit, and, no doubt, made me look " just like Roger." Attorney-General: Would you be surprised to hear that he sells the best and cheapest clothing ever offered to the public ? Claimant: Not at all; that was the reason 1 went to his establishment. Attorney-General: What is his address ? Serjeant Ballantine. Does my learned friend wish to visit this noted shop himself ? Attorney-General: Really, my lord, I must protest against these interruptions. If I do desire to save a few shillings in a suit of clothes, I do not see what it has to do with this case. Claimant: Don't make a mistake; the address is— SAMUEL COOMBES, GRAHAMSTOWN.