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Mount Ida Chronicle, Volume III, Issue 198, 13 December 1872, Page 5

About Advertising.—Judicious advertising always pays. If you have a good 1 thing advertise it. If you haven't don't. No bell can ring so'loudly as good advertising. • People will believe what they see rather than what they hear. Peoplewlio advertise once in three months forget that most folks can't remember anything longer th'an about seven days.. Quitting advertisements in duil times like tearing out a sam because the wateris low. Either plan will prevent good times ever coming. A constant dropping will wear a rock. Keep dropping your advertisements on the public, and they will soon melt under it like rocksalt.— '.North Wesfc'Keview'

Advices from Shanghai state that the 24ih of May was named for th<j launch of the first heavy war frigate ever constructed by Chinese artificers. _ The vessel in question is the largest of any class yet built in that part of the world. Her gross measurement is about 2700 tons. The engines are of 400 nominal horse-power, but capable of working up to 1800 horsepoyrer, and have also been made at Shanghai, together with all the pumps, capstans; &c., required for use on board. It is expected that when complete (about two months from the date of launch) the ship's draught of water will be about 20 feet, with a displacement of about 2690, and 12 nautical miles speed per hour. The battery will comprise 26 40-pounder rifled guns and two 90-pounders, also rifled. Only four foreigners have been engaged in her construction—viz , a naval architect, engineer, draughtsman,, and shipwright; all the work has been done by Chinese artisans.

We learn from the ' English Independent* that the Rev. Thomas Binney lias set himself to attack the modern practice of Clergymen wearing beards and moustaches. He put his principal objections thus :—" While beard and moustache interfere with distinct utterance, impeding clear and effective spr &«h, both together, or even one or she other seperately, obstructs the play and expression of the mouth, and thus hides and hinders the manifestation of feeling." The 'lndependent* defends the new custom. It says : "Theatre goers will tell this essayist that many of the let ding characters"'on the stage assume the moustache, yet the expression is not destroyed, but.it is rather increased and assisted. Some ot our most popular lecturers, like Mr. Henry Vincent and our popular prea-jhers, like Mr.Spurgeon and Mr. Dale, cultivate this obnoiious appendage, and we have not heard of their failure either in manifesting feeling or in clearness of utterance. Then there was that, matchless and most inimitable of all readers, Charles Dickens, whose power over his audiences through the facile play of his features has become historical,: yet he had an exuberant Heard. The fact is expression and effective speech do not depend so much on shaven lips late utterance, modulation H

propriate gesture, and —these latter, as Cicero eign. sway in oratory/'