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Manawatu Herald, Volume XLVII, Issue 2973, 10 December 1925, Page 3

Nicotine is very poisonous. Even in small quantities pure nicotine causes vomiting, purging and collapse, and when you consider that many imported tobaccos contain from 4 per cent, to 5 per cent, of nicotine it shows how careful you must be in your choice. Smokers will be interested to learn that some of our New Zealand grown types hardly contain as much as 2 per cent, of nicotine. Small wonder that the local article is- so much milder and less harmful, but besides, as a result, of the toasting process to which the tobacco is now subjected, the aroma has been greatly improved. The flavour is brought fully out, while at the same time, ' any deleterious elements which are contained in the leaf arc destroyed. Smokers are unanimously in favour of the new departure to any other. Obtainable in three strengths. Riverhead Gold very mild and aromatic. Toasted Navy Cut medium and Cut Plug No. 10, the Bullhead label is recommended to those who prefer a full body.