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Manawatu Herald, Volume XLVI, Issue 2824, 16 December 1924, Page 3

Did you ever smoke toasted tobacco? If so you will know how the toasting process improves the flavour. It is delicious. Coffee . berries and tea leaves are roasted, otherwise no one would care to drink tea or coffee. Well, the same treatment is found to answer equally well with tobacco. Test this for yourself. The locally manufactured tobacco is now prepared in that way. The result is astonishing! Select a brand to suit your palate in regard to strength, either Riverhead Gold, the mildest of all, or Toasted Navy Cut (Bulldog), of medium strength; or if you prefer a fuller, body, take Cut Plug No. 10, the Bullhead label. The very first whiff will tell you .that you are in for a. superior article quite out of the common, . You never get that same pleasant aroma with any of the ordinary tobaccos. And so smooth and mellow, with their small percentage of nicotine, these brands jnay be smoked with perfect immunity and are recommended by experts and medical authorities. 12