A Go-ahead Newspaper.

Manawatu Herald, 4 May 1893, Page 3

A Go-ahead Newspaper.

. f _==, In the United States there is an Opportunity of " getting away " and an instance is offered in the successful career of "The Daily Inter Ocean" newspaper) published in Chicago. On March 20th an issue was printed containing sixty pages of reading matter and advertisement. These latter; not only show the big business done by the advertisers but the belief they hold in judicious advertising, some of the firms tailing the whole of a page to illustrate a few lines. There is "no hiding your light under a bushel " With thesiiiart men of Chicago, and thus their town has become world-wide known to the general and individual advantage. It reads odd that sixteen or seventeen years ago the country around Chicago was known as the great Northwest, and had been hampered in its growth by the stories of Indian warfare. There was the last stand of the savage Sioux, and there concentrated all the fiction of frontier hardships and massacres around the campaigns ot Crook and Ouster. But with an energetic press'the stories about its great wheat fields were made more wonderful to the newspaper readers than had been the wildest romances about buffalo hunts and Indian depredations, and the agitation was kept up until the two Dakotas, Montana and Wyoming were added to the States. : The issue referred to was printed to celebrate the twenty first anniversary of the paper, and copies printed tor the. edition . weighed 176,000 pounds or 87£ tons. The number of copies >of the paper was each consisting of sixty pages, making the" total number of page 3 12,000,000. If these pages were placed in proximity with each other, the one after the other, they would extend over 2180 miles The number of columns are 84,000,000, and if pasted together end to end they would reach 14,756 miles. There are 898 columns in each paper, which if pasted end to end would reach over 750 feet, and the amount of advertising earned, measures 428 feet. This is not a bad record for , a young paper 1 A copy is before us and is excellently printed and full of reading matter of much interest. „