Spasmodic Advertising.

Manawatu Herald, Volume III, 21 February 1890, Page 2

Spasmodic Advertising.

Many business firms indulge in what may be called " spasmodic advertising,' 1 apparently thinking that in the iush and clamour of business dealers are going.to call a halt and invoke memory to resurrect them from the jaws of oblivion. This is a fallacy, as the experienced men well versed in the art of advertising well known. People in want of lines or classes of goods scan the column! of a journal for dealers in or manufacturer of those lines, because it if the speediest and eurtst way of reach, ing them. If your name is thert, all right ; if it is not, you will, undoubtedly get left, as the busy dealer, if he remembers you at all, will sup. pose you have not got wb^at he wants or you w<^'le^|g£)e'janibwn in a regular way through accepted chan. nels. A big show in a single issue maybe a good thing for that omoe, but people have (their own affairs to remember, and cannot lumber their memories with (youn. The experience of men who have made advertising a study, and have profited by it because it has been methodically and with distinct ends in view, is that the very best plan, and on* that ia productive o! the best results, if to keep well-worded, catchy advertisements running throughout the yearj^gnd, as often as a new lint, a itßQHte* or a new idea appears in iigKftanfpth* i< ad.'' and Ist the w^:p«^ r< all about it.— (fcyw'f