An American Authority on the Local Paper.
It is the duty of the people of every district to support a local paper, where there is one, writes a leading Atnericr.n exchange, It werks every issue in their interest, take up their grievances, urges their requirements gi«-es prominence to their industries and institutions, and makes their locality known to outsiders. The poorest and most Wretched newspaper ever published, is worth ten times its price to every man in the district in which it is published. Ex-Governer Fiancis, of Missouri, speaks as follows of the local report:—“Each year the local paper gives frQ3i Xsooto£looo in free advertising space to the community in which it is located. No other agency will or can do this. Th? editor in proportion to bis means, does more for ->he town than any other ten men. He ought to bo supported, not because they like him personally, or admire his writing, but because the local paper is the best investment local people can make. It may not, perhaps, bo brilliantly edited or overcrow led with thoughts, but financially it is of more benefit to the community than the teacher or tbe preacher, Understand mo I do not mean morally or intellectually bat financially.” The man who excuses himself from subscribing to a local paper on t’. e ground that ‘tiui«B are too bad” must indeed be in a desperate way—so bad that the saving of threepence per week will stop him from going od a financial “ bust,”
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https://paperspast.natlib.govt.nz/newspapers/KSRA19090402.2.16
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Kawhia Settler and Raglan Advertiser, Volume IV, Issue 408, 2 April 1909, Page 2
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250An American Authority on the Local Paper. Kawhia Settler and Raglan Advertiser, Volume IV, Issue 408, 2 April 1909, Page 2
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