An American Authority on the Local Paper.
It is the duty of the people of every district te support a local paper, where there is one, writes a leading American exchange, It work* every uimein their i&temt, takan up their glisvaaosu, urges their requirement* gives prominence co their indnstriee and institutions, and makes their locality known to outsiders. The poorest and most wretched newspaper ever published, is worth ten times ite price to every man in the district in which it is published. Ex Governs? Francis, of Missouri, speaks as follows of the local report:—“Each year tbe local paper gives from £5OO to £lOOO in free advertising space tn tbe community in which it is located. No other agency will or can do this Th j editor in proportion to his means, does more for the town than any other ten more. He ought to be supported, not because they like him personally, or admire his writing, but because the local paper is the best invertme it local people can make. It may not, perhaps, be brilliantly edited or overcrowded with thoughts, but financially it is of more benefit to the community than the teacher or tbe preacher. Understand me I do not mean morally or intellectually brt financially.” The man who excuses himself from subscribing to a local paper ou the ground that “times are too bad” must indeed be in a desperate way—so bad that ths saving of threepence per week won’t stop him from going on a fln»uc»»l “ bust,”
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https://paperspast.natlib.govt.nz/newspapers/KSRA19070517.2.10
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Kawhia Settler and Raglan Advertiser, Volume IV, Issue 312, 17 May 1907, Page 2
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252An American Authority on the Local Paper. Kawhia Settler and Raglan Advertiser, Volume IV, Issue 312, 17 May 1907, Page 2
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