TO THE MAN WHO DOESN'T ADVERTISE

King Country Chronicle, Volume VII, Issue 596, 23 August 1913, Page 3

TO THE MAN WHO DOESN'T ADVERTISE

"The succe*s£ul business man will convince you in a very little while that judicious advertising does pay, and pay 3 big." To begin with it is aJmitted that that man does r.ot live in this progressive day—that is the man who doesn't advertise himself—or his business—at least by his own personality. Bui; this is directed to the business man who does not advertise his business as it ahiu'd ba advertised by pre-sent-day advertising. You'll run across a man in business almost every day who tells you that he does not advertise —that is too expensive—doesn't pay. But that man is fooling himself. He does advertise in a personal way, and he is paying a price for the sdvertising that he is not getting. He's paying for advertising. Hp may think he is not and may think that his business does not need to be advertised. There isn't any question about his business needing advertising all business does —and if it needs advertisirg and does not get it, he is paying for the advertising at a greater price than so much per emerald line. He is paying in time that he loses in turning his stock, in marketing his product, or selling his services—in the opportunities of business that are getting by because he iails to tell his business story in a convincing way. Time was—and not many years ago —when many businesses were run without telephones. But the man who runs a business to-day has his telephones and considers them a profitable investment, or pays for them in the business that is lost. Advertisirg has been developed to keep pace with pvesenl-day business methods with present-day distribution. Before the advent of the steamship, the railroad, the trolley, and the automobile to annihilate tirna and distance, almost everybody knew the man in business — that is all of those who were his possible customers —who did not advertise. But with the advent of all modern, necessary conveniences— including advertising —making it as easy to trade one place as another, to get any one of the many different products in the same line, to secure the services' of on" man the same as another distance male ing no particular difference —the world make a long step forward. And advertising has come to be the principal factor in this new state of business —as the compelling factoi of business. The successful business man will convince you in a very little while that judicious advertising does pay. and pavs big. The man who advertises helps his business in two ways: lie is taking advantage of the possibilities of more business and he is living up to the possibilities of better business. Always and forever lie is going torward—he is setting a new pace each day, week, month, and year and using ever ounce of is ability to live up to it. Advertising make 3 him see his business problems with a clearer vision and he goes at them with a greater energy and enthusiasm. And after his day's work lie goes to the. quiet of his home or for an even ing of entertainment without, the worry of where business, is coming from I'or the next week, or month; or year. Advertising gives him faith and confidence in himsell and his ness, because it gives the public faitii and confidence in him and his business.