WOMEN AS MAGAZINE READERS.

King Country Chronicle, Volume VI, Issue 487, 31 July 1912, Page 3

WOMEN AS MAGAZINE READERS.

In the days gone by, our grandmothers spent the placid evening hours over the pages of a three-volume novel, or in carrying out some homely, household duty. Illustrated magazines —and especially women's magazines —were practically unknuwn. To-day, a wise, intelligent houss wife finds time, not only to keep abreast of her husband in general literary matters, but makes herself a better manager, a brighter wife, and a wiser mother, by closely reading one or more of the splendid magazines now published for the women in the home.

Until recently, Australian and New Zealand women were content to buy imported magazines. The publication in Australia of a high grade, popular local magazine for women is rapidly changing this state of things. This local magazine—"Every lady's Journal" —has quickly won its way into the homes and hearts of scores of thousands of women all over Australiasia, till to-day it is more widely read in Australia and New Zealand than any other woman's magazine. Of course, this succss of "Everylady's Journal" is due to its splendid contents and its strong local appeal. Everyone of the 64 big illustrated pages found in each issue of "Everylady's Journal" is planned to suit the tastes of the Australasian housewife and the girls of the home. Its 40 free patterns a year, and its hundreds of fashion designs, are always seasonable, while its special illustrated articles are rich in local colour, and its many practical departments are planned by local experts to suit the tastes and purses of Australasian women.

The July issue of "Everylady's Journal" is before us, and represent a wonderful sixpenn'orth. It contains scores of fashion designs, the beginning of a powerful new serial story, several complete new stories, many special articles, suoh as "Cooking for Sarah Bernhardt," "Should an Actress Marry?" "Lady Fuller at Home," "The Miracle of Light," "Entertainments for Winter Evenings," "Madame Fashion and Her Ways," and it gives departments on cookery, beauty, health, verse, etc. We strongly recommend our readers to spend sixpence at the local newsagents, and get "Everylady's Journal" for July.