LIBERTY LOANS

Hauraki Plains Gazette, Volume 52, Issue 3274, 11 June 1943, Page 3

LIBERTY LOANS

APPEAL TO INDIVIDUALS NEED FOR LOCAL EFFORT HOW THE QUOTAS WERE FIXED When the Prime Minister and the Minister of Finance inaugurated the Liberty Loan campaign they fired the starting gun for a very widespread organisation based on local effort which will reach every individual in the community. There had been weeks of preparation and the broad national plans for the campaign were finally perfected when over sixty delegates of the War Loan Committee in the Dominion’s 18 chief postal districts conferred in Wellington. They were provided with important information regarding the country’s finances and, given in confidence, some glimpses of the naval and military situation. This conference of representative and responsible citizens were convinced of* the need for all the millions of the Third Liberty Loan and while they showed enthusiasm for their loan raising task, they did not •discount its magnitude. It was realised that the campaign must be more intensive, and more individual than ever.

Through the national organisation district war loan committees are provided with all the mechanism of publicity and the means of utilising every angle of approach but it is realised, states the National War Loan Committee, that the spade work of the central organisation does little more than create a favourable atmosphere in which to develop decentralised effort. Associated with the 18 district war loan committees representing every class in the com-

munity are local sub-committees mainly composed of those concerned as receiving agents for war loan subscriptions. Valuable reinforcement is being provided all over New Zealand by the national war savings organisation which has over 200 committees constantly at work. Every district in the Dominion has its Liberty Loan target. A money objective carefully discussed by district delegates and unanimously approved represents eight times the annual quota for National Savings and every “target” is a fair assessment of local resources and obligations in relation to the total needed to finance New Zealand’s war operations this year.