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Hauraki Plains Gazette, Volume 52, Issue 3265, 19 May 1943, Page 3

“Most people can smoke (in moderation) without its affecting their health,” says the writer of a popular medical handbook (supposed to be a doctor). Pity he didn’t tell us something about smoking. If he had said some people can smoke immoderately without its affecting their health, while others can’t indulge even moderately without its proving injurious, he’d have been nearer the mark. For tobacco differs so enormously in quality. Brands there are that no one who values health can smoke freely and get away with it, because these brands are poisonous with nicotine; and brands there are so pure that they may be smoked every day and all day long and no harm done. These latter are the famous toasted tobaccos, now so popular, and owe their virtual hajmlessness to toasting (the manufacturers’ own special process). The only genuine “toasted” varieties are Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Riverhead Gold and Desert Gold. Refuse all substitutes. There is nd substitute for the real toasted brands. They challenge comparison with the world’s best!