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Hauraki Plains Gazette, Volume XXXX, Issue 5501, 15 November 1929, Page 2

Dr. William G. Savage, the County Medical Officer for Somerset, a.recogof healthy living is steadily making nised authority, says that “the science the three 1 score years and ten of the Psalmist an out-of-date statement. “Fifty years ago,” states Dr. Savage, “the death-rate of England and Wales was 21.4. That is, of course, of every 1000 persons, rather over 21, but less than 22, died every year. Last year the rate was 11.6, nearly half a marvellous decline. A death-rate as low as 10, which keeps down year by year to 10, means that on an average everybody lives to be 100 years old. The deaths each year are shifting into the later periods of life. Each year fewer people die under forty-five, and in more and more cases death is deferred to over sixty-five. For 1920, and each year since, more than half the deaths have beer, in persons sixtyfive and over.”

What’s the difference ’twixt whisky and tobacco ? It has been defined thus : “ Whisky makes you talk. Tobacco makes you think.” It’s a fact that great painters, sculptors, musicians, writers, chess players, and orators are generally great smokers. Anti-tobaccoites will tell you that smokers are the slaves of a vicious habit and run all sorts of terrible risks. As a matter of fact, if tobacco is used, and not abused, it won’t hurt anybody, provided it is of good quality. and of course the less nicotine it contains the better. Unfortunately most of the American tobaccos fairly reek with the poison. And that’s where they differ from our N.Z. grown brands, which are delightfully cool and full of flavour and fragrance. They owe their splendid quality largely to being toasted, and are the only tobaccos thus treated. The toasting it is that eliminates the nicotine. They arc exclusively manufactured by the National Tobacco Company, Ltd. (pioneers of the N.Z. tobacco industry). Ask for “Riverhead Gold” (mild), “Navy Cut” (medium), “ Cavendish Mixture ” (medium) or “Cut Plug No. 10” (full-strength).*