A COUNTRY BEAUTIFUL

Hauraki Plains Gazette, Volume XXXX, Issue 5445, 8 July 1929, Page 3

A COUNTRY BEAUTIFUL

NO DISFIGURING POSTERS. THE EXAMPLE OF SWEDEN. “There is no necessity to diminish the beauty of a country because of the development of industry,” said Sir Martin Conway in the House of Commons just before the dissolution. “Stockholm is a beautiful town on the margin of many channels of the sea, and rises out of the midst of woods. It has manufactures and industries of all kinds, and it is a prosperous city, but there is not a single disfiguring feature, as far as I know, in the surroundings of Stockholm as the result of modern developments. You see, planted by the side of the channels of the sea, factories which are like roads penetrating the country, but you never anywhere see such a. thing as a displayed name advertising a factory. There may be a small name printed in letters an inch high on a door, but in looking from a distance at any of these places you see no advertising signs, nothing disfiguring on the buildings, and no advertising surrounding them. Nor is there a single displayed advertisement, as far as I know, all over the country. When Sir Herbert Samuel was appointed High Commissioner of Palestine the first regulation that he made was that there was to be no displayed advertisement at all in Palestine.; no posters were allowed except on certain regulated spots. That regulation was no nuisance to anybody, because it was the same for all. If we were to have in England any such regulation, what an improvement it would mean in the aspect of our country.”