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Hauraki Plains Gazette, Volume XXXX, Issue 5442, 1 July 1929, Page 2

The late Tex Rickard, the famous American fight promoter, loved his pipe but studiously avoided tobaccos containing much nicotine. Fact is, while men doing hard manual labour —such as bushmen or navvies—can smoke almost anything with impunity, brain workers must select'their tobaccos with judgment and steer clear of brands rich in nicotine (as the imported brands are), if they would escape paying the penalty sooner of later of shattered nerves or weakened heart. There’s no need to smoke these nicotine-poisoned tobaccos. The brands grown and manufactured here in New Zealand by the National Tobacco Co., Ltd. (the pioneers of the tobacco industry in N.Z.), containing hardly any nicotine, may be indulged in with absolute safety. Sweet, cool, and fragrant, they appeal irresistibly to all smokers. Theiir fine quality is largely owing to the toasting of the leaf. No other tobaccos are toasted. Favourite brands : “Riverhead Gold,” a mild aromatic ; “Cavendish,” much appreciated by connoisseurs, medium flavour ; “Navy Cut,” a delightful blend ; and “Cut Plug No. 10,” a rich, dark, fullflavoured tobacco.* '