THE BEST MEDIUM.
NEWSPAPER ADVERTISING.
It has lorfg been an established fact that the newspaper surpasses all other .forms of advertising, but occasionally we hear doubts expressed op. this point. The American people are credited with, being, perhaps, the keenest people in the world to-day to. grasp business details, hence the opinion of Americans on the relative values of various, forms of advertising should prove of special interest. The “Gas Age Record,” a reliable trade journal of the United States, reports the results of a survey of a middle western city of more t'han half a million people to And its inspiration, for their purchasing. The question was askecj what form of advertising influenced them most — magazines, street c.ar, billbcjard/ or newspaper. In order to be fair, newspapers were put at the. end of the list. The results were as (follows: — Number Percent. Influenced Population. Newspapers 110',868 -90.3 Magazines 9,059 7.3 Street Car 2,036 1.6 Billboard , 731 0.6
These figures speak eloquently, and are surely cojuclusive proof of the value >of newspaper* advertising.
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https://paperspast.natlib.govt.nz/newspapers/HPGAZ19281102.2.3
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Hauraki Plains Gazette, Volume XXXIX, Issue 5346, 2 November 1928, Page 1
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173THE BEST MEDIUM. Hauraki Plains Gazette, Volume XXXIX, Issue 5346, 2 November 1928, Page 1
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