THE BEST MEDIUM.
AN. ADVERTISING CAMPAIGN. — VALUE OF NEWSPAPERS. “Big gun advertising from the Pres# lines (to use a military metaphbi;) is the first attack which should.be made by a business man. when starting «ut bn an advertising campaign,” shjid Mr A. ,0. Richardson, of Samsqn, Clark a;ud‘ Co., Ltd.,, when interviewed, in Perth by the “iWest, Australian!.” “The other forms of advertising will help later, after the Press campaign has placed the goods; on the market. “Newspapers, nowadays, give the greatest opportunities for developing business and building .up sales. In rcsiult-giving. power, the Press iis immeasurably superior to other , advertising mediums. Only through the newspapers can be obtained the frequency of. insertion necessary to keep interest sustained and. jnake the advertising 'effective. The flexibility and mobility needed are’only available in newspaper columns, and' •'the modern newspapers are rapidly itakilng first Place over all the other advertising fopms.
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https://paperspast.natlib.govt.nz/newspapers/HPGAZ19281003.2.3
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Hauraki Plains Gazette, Volume XXXIX, Issue 5334, 3 October 1928, Page 1
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148THE BEST MEDIUM. Hauraki Plains Gazette, Volume XXXIX, Issue 5334, 3 October 1928, Page 1
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