MOTOR CAR TRADE.

Hauraki Plains Gazette, Volume XXXIX, Issue 5306, 30 July 1928, Page 2

MOTOR CAR TRADE.

SALE OF ENGLISH MAKES. DECLINING IN NEW ZEALAND. ■ This is from a Lonuon paper Bullish motor-car ■ manufacturers are still failing tb eaten for Dominion markets,# cables oun Wellington, New Zealand, correspondent. It is to be hoped that a statement of the facts Will awaken the- British manufacturer to the nature of the opportunity which he is neglecting. Although there was an official mission of investigation, here year with, a view to discovering means of increasing salejs, the number of English cars sold continues to declin£. The returns for, the first quarter of the present year, sho.w that 557 English carfe, valued at £137, 117, were sol'd, aS compared with 764 cars, valued at £185,53'5, in the corresponding period of last year. This y*ear the Americans ’have sold. 2025 cars, worth £343,298, and last year they disposed of .1528 cal’s for £322,504. Several English agencies have been unable to obtain supplies from the factoi’(fe, but generally fli© complaint is that English cars are unsuitable for local ,con<Utioiijs. They are under-powered fo 1 ’ the hilly country, and .t. 06 d'eall, despite t'he Customs preference* American cars of 20 L h,p. ar© selling for less than the English 8-h.p. ca.ifc. The advertising of British goods is scanty, and the service organisations unsatisfactory. British mhiiufactutors will have to pay considerable attention, to. the market, in order, to wrest the trade from the Americans,