ADVERTISING POLICY.

Hauraki Plains Gazette, Volume XXXVIII, Issue 5086, 9 February 1927, Page 1

ADVERTISING POLICY.

ELECTRICAL POWER BOARDS. ADDRESS TO' CONFERENCE. Addressing the annual conference of the power board secretaries and executive officers Of New Zealand at Palmerston North on the subject of power board advertising, Mr W. A. Waters, chief engineer to the. Mana-watu-Oroua Board, stated that;, when it was borne in mind that over £20,o'oo,ooo was sunk in the electrical industry in New Zealand, and that the gross revenue ran into millions, it was apparent that power boards and electrical undertakings generally would have to adopt a policy similar to that of other traders in pushing their goods. There was no doubt that the public should be. educated more on the subject of the. value elf electreaty. In New Zealand there were only 7400 electric ranges—only one to every 200 of the population—whereas in Canada there were cities where there was one to every six. If an energetic campaign was jointly entered on—and proposals were an foot for this—he thought that nothing but good could result. Mr R. Sprague (Thames Valley) expressed doubt whether there was enough electricity generated in the Dominion to supply the. demand which Mr Waters was hopdful of. Replying, Mr Waters stated that the Public Works Department would not lose time in catering Tor any greater demand. The chairman (Mr C. Campbell, of Invercargill) stated that it might be wise for all power boards to discuss the question of concerted advertising and then put their views before the Dominion committee set up some time back. Mr Stephenson (Opunake)' doubted whether some boards would be prepared to make any contribution towards joint advertising. Mr Waters further explained that it was proposed that the Public Works Department should find two-fifths ctf the suggested advertising campaign, the supply authorities a similar amount, and the traders the balance. Discussion then dropped, the matter being scheduled Tor consideration at the annual conference of the Power Boards’ Association.