YULETIDE SHOPPING.

Hauraki Plains Gazette, Volume XXXVII, Issue 5067, 20 December 1926, Page 3

YULETIDE SHOPPING.

A GUIDE TO WISE PURCHASES.

WHAT PAEROA CAN SUPPLY.

.Displays by Business People.

The shops at Paeroa are beginning to be thronged with eager folk in search of Christmas Gifts. There must be few who have not someone, distant or near, to whom a token of cheer and goodwill, is not due., The person who lets Christmas pass by without buying at least one gift is surely rare indeed. The wise shopper at this,season takes time by the forelock. Choosing gifts is often a puzzling business, and one best done at leisure. Those who buy now are less likely to be troubled by crowds of people bound on the same errand. They will also have ' the widest field of choice, because the best bargains are picked up early. They will get undivided attention of the shop assistants, ■ and need not fear that parcels will not be delivered in time. Most of all, early shopping'is a kindness to the small army'of people in £hops, the post office, and elsewhere, who have to wofk twice as hard at Christmas time. f ■ Probably never before have Paeroa shop windows, shown , a more wonderful variety of beautiful and useful Christmas goods, r The local retailers have set themselves out to provide for the tastes of the public, and it is evident that they have succeeded. In these columns gift-hunters, are offered a “bird s-eye view of what Paeroa can provide for them The wise people will read carefully and act at once. < •

CHRISTMAS PROVISIONS. FARMERS’ TRADING CO'S GOODS? The large premises of the Farmers’ ' Trading Company’s Paeroa branch are particularly well stocked with Christmas provisions at present, and the > worried housewife will quickly dispose of her worries when she enters this store. The famous Swan hams • are in great, demand, hind ' can be bought in all. sizes to suit. Fresh stocks of the world’s best Christmas fruits, including muscatels, figs, raisins, preserved ginger, cherries aind almonds, and all kinds, of nuts have arrived. The Pall Mall cigarettes in . fancy boxes make admirable Christmas gifts.; also purses, pocket Wallets, safety razors, and many other novelties -that will please the recipient. In the hardware department, is to be found stainless knives, carvers, and - other cutlery, and also a splendid variety of crockery and tea-sets. .OrdeV early and save disappointraent. Phone your requirements to No. 3, Paeroa, and goods will be delivered to any part of the town. GENUINE goods. M.R. E. JONES STOCKS, THEM. ' The attention of our readers-/ is drawn to the fact that it .takes- many years of practical experience to gain a - thorough and complete knowledge Of the quality of leather goods. There . are many qualities on the mhffket ranging from very poor and grading up to shoddy, medium, and high-grade. Only an expert can. detect the differ- \ ence whilej they. are hew, but a few weeks’ wear: will prove to the untrained eye, beyond doubt, the tr.ue , grade. For this reason it . is prudent to bet expert advice when purchasing leather goods of every description. If you-have not ej friend qualified to select 'for you the question is; Where will 1 . find a practical dealer with- a reputation for reliable goods -. extending over a period of 35 years? The answer.i&,, Edward Jones, sad- : dleiv leather goods, boot and shoe, im- • ■ porter, and>sports goods dealer,,Normanby Road, P®ieroa, and also at Te -Arolia, Morrinsville, Matamata, Wal- ' ton, ' and Hamilton, where shoddy footwear is unknown and the inexperienced purchaser may select with . confidence, and -be also assured that he is getting true value for the monqy hespends. Mr Jones has indented aj special : line of picnic- hampers 'for motorists which are .worthy df inspection. These hampers include knives, fork®, spoons, cups and saucers, plates, thermos flasks, sandwich trays, and other'food . containers held in an’ unbreakable : aluminium case, which is also covered with a dust-proof suitable 'for. attaching to the running-board of motor-cars. Such a hamper, ranging ■ < in' price 'from £8 to £l2 10s, would make an ideal Christmas present. This firm also carries large stocks of solid leather suit cases, portmanteaux, brief-bags, and attache cases. The beach folding chair, light and durable, which wyi fold up and fit into the pocket, is also a usdful present. Large stocks of tennis, bowling, and fishing requisites, are also available. MRS, MAYO’S BONANZA. PLEASING GIFTS AND NOVELTIES. . f > To celebrate this, her first Christmas at Paeroa, Mrs Mayo’s shop,' in Normanby Road nearly opposite the post office,'is offering some attractive Christmas gifts and novelties. Among the comprehensive stocks .displayed are. such gifts as fine English cut crystal, choice and beautiful, and other makes and varieties of glass--ware to please the eye and suit the pocket. The great, variety of crockery and chinaware is both useful and ornamental. In jewellery are to bei seen special lines suitable for gifts, such as ladies’, men’s, and boys’ watches, rings, ear-rings, brooches and bangles; also clocks ranging in price from 5s to £5. A striking display of popular E.P. ware is also madft. As well as dainty line® for. ladies, the • .following would malic accetpable gifts: 'Handsome aluminium-ware,Or copper kettle®, to delight 'the eyes of the housewife ; in wood,' trays, tea trays, cake-stands palm-stands, paper and letter racks, etc.in leather, purses, wallets, ladies’ handbags; hair, clothes, and tooth brushes, or nobby little hair brushes for those charming bobbed heads; stainless table and pocket knivejs; in toilet requisites, many dainty lines for ladies to apsist the charms. Toys galore for our dear little kiddies. Remember to look out for the flying balloons, toi arrive shortly. -

S. J. HEDGE.

CHEMIST AND OPTICIAN.

Christmas, a. time of universal cheqr, commands the attention of everyone l to purchase some token of yuletide expression to gladden the heart of a friend or one who is dear. Hundreds o’f gift suggestions presiejnt themselves, in an alluring array at The Ohinemuri Pharpiacy, where toilet soaps, perfumes, m®inicure fijets, perfumisers, trinket boxes, toilet brushware, hand mirrors, eltc., that never ’fail to please the whim of the donor or the exactitude Of the receiver may be selected by discriminating patrons, with a confidence of value procured. The expressed desire to own a camera may be satisfied by purchasing or giving aj Kodak. All models; are on view, and demonstrations are willingly given. ... Mention must also be made of the advantage of inspecting the optical requirements o’f purchasers, such as binoculars, aneroid barometers, compasses, telescopes spqptocle/ cases, sun goggles; eyeglass chains, etc. Preservation of the eyesight is a necessity, and an, ever-increasing and satisfied clientele testify to the painstaking and sympathetic work of the Principal, Mr S. J. -Hedge, Who is a duly certificated optician. WIRELESS WORDS. • THE PIONEER RADIO FIRM. To those interested in radio pleasure or electrical installations a visit to Messrs Hayward Bros., who are licensed radio dealers ®jnd electricians, at their, premises, William Street, will be of benefit. There can be heard the "set. superfine*” the wellknown Gilfillan 5-valve, neiitrodyne, acknowledged to be a leader in wireless receivers. Demonstrations will be ajrranged at any , time to suit patrons. This enterprising firm has •many years o’f experience in both wireless and electrical and inquirers can depend upon receiving reliable advice as. to material and installation. Complete stocks of essential material for wireless and electric installations are carried, Messrs Hayward Bros, are also agents for. the economical and dependable Overland and Willys Knight motor-cars. Pleasie ring No. 88, Paeroa, for demonstration. * . ( - YOUR CHRISTMAS-CAKE. LET T. H. HALE SUPPLY IT. The drudgery and worry Of. baking Christmas cakes and lighter edibles can be avoided by placing, your order with Mr T. H. Hale, the. well-known baker, as ettrly as possible. A special feature is made of thq family Christmas cake, decorated, attractively, ready for any table, and a. presentation to be proud o’f. The ‘famous Hale block cake is also all that could* be desired, and can be purchased at a far less price than it would cost the busy housewife to make. . Think of the worry it saves, too! Mr Hale also specialises in small goods, pastries, etc., in great assortment and any quantity. Wedding breakfasts, lodges, and socials are also catered ’for. Thq firm’s axiom is “Quality, combined with Purity and Cleanliness.” The retail shop is situated in Belmont Road, opposite the Power Board’s office, where orders will receive prompt attention. HUME COMFORT. MR. H. RUSHTON GREETS YOU. Bringing to Paeroa the motto “Good Furniture Service,” Mr H. Rushton (late Mrs. L. Ladner), Farmers’ Trading Buildings, Paeroa, greets the residents of Paeroa and district. Having newly Required this business, Mr Rushton has set, up a standard of excellence, and is at present displaying a great selection of 'furniture and home accessories which must appeal to those wlto desire to add new articles to their homes. Mr Rushton endeavours to' give satisfaction and provide furniture of 'fto exclusive design and sterling value. that would make appropriate gifts, such as a coirffortable easy chair, a shaving cabinet, a rug, carpet square, or firescreen, are procurable.- A special feature. o’f this up-to-date shop is the real oak furniture that can be purchased at even less than city prices. Photo.framing is also a branch of the business, and any article of furniture will be manufactured- to design. A large range of floor coverings,. etc., is also carried.

THE OLD-ESTABLISHED CHEMIST. THIRTY-ONE YEARS IN PAEROA. This is. .a. record of which Mr Geo. P. de Castro may well be proud. His Pharmacy is the oldest established chemist’s business in Ohinemuri, and still holds the reputation of being one> of the most up-to-date chemist’s shops in the province. Mr de. Castro informs us that this Christmas will be the thirty-first which he has seen come and go in Paeroa, and ,with the assistance of both old and nw customers he hopes to see yet another thirty-one. Any goods purchased there are of the very finest quality, all drugs and chemicals used in dispensing prescriptions, etc., ar.e of the. best, and mostly purchased and imported direct from England. ' Mr de Castro has, many appropriate articles on hand suitable 'for, gifts for the Christmas and New Year season, ®ind invites free inspection and inquiry. Amongst other activities which Mr de Castro specialises in is the science of optics,, and also photography. His sixten years’ experience in optics and eye-sight testing is at your command, and glasses are supplied on)y if needed, and in any style. A fine; range of cameras, films, papers, Ate.; are always on hand, and free instructions given how to use. Films and plates are developed and printed at short notice, and enlargements madA AN INTERESTING SHOP. VISIT MISS L. S. MARSHALL’S. In extending seasonal greetings Miss L. S. Marshall, Belmont Road, advises that she still holds the agency for the best British ChappeJl and Eavestaff pianos, all of which are highly-finished, beautitully-tonAd instruments. These can be obtained on a small deposit and easy terms- Also stocked are Hawaiian ukuleles, steel guitars, mandolins, and ~ violins. The latest song hits arrive, every few days, and all are welcome to come in and try them ovAr. In the confectionery department the shelves are filled .With beautiful fancy boxes of choice English (Caley’s, Pascall’s, Fry’s, Ate.) and Colonial chocolates at reasonable prices. Novelties and sweet-meats for the kiddies’ stockings, Also ice-cream, sundaes, and cool fountain drinks. BEWITCHING JEWELLERY. DISPLAY AT MR.’ W. McCULLAY’S. The ’festive season has arrived, and so has a wonderful display, of Christinas gifts at Mr Wni. McCullay’s up* to-date jewellery establishment, Nor■manby Road. Those in doubt as to what to buy we advise to call in and •have a chat with Mr McCullay about* that engagement ring, dress ring, or wedding ring. A bewitching display df brooches, tie-pins, bangles,, many makes of wristlet watches, pocket watches, eversha'rp pencils, fountain pens, pocket wallets, silver or. E.P.N.S. cigarette cases, tobacco pouches, tea and coffee sets '(solid yaluA) l , .and, in fact, anything in t,he way of jewellery or, plate—any article that one may keep in remembrance of Christmas, 1926. Remember,, his prices are right, and only sterling quality goods, are offered. Mr McCiillay extends seasonal greetings to all, and states that he is ever willing to meet people in any reasonable way in connection wtih business transactions, as has been his proved custom in the past, BRENAN AND CO., LTD. TAXI & GENERAL CARRYING FIRM. If you are in need of a taxi Tor the train, boat, a beach trip, wedding; or a funeral Messrs Brenan and. Co., Ltd.-, will attend to your needs. This enterprising firm now possesses a sma’l fleet of cars, and people can rely on prompt Attention to all inquiries .and t,he careful handling of cars by the. firm’s competent drivers. A cordial invitation is extended to old friends, as well as new, to visit the spacious and up-to-date garage, Which is open to the public day and night. Skilled workmen only are employed on the premises; apd patrons can rely on getting thoroughly good value in all lines and classes of work done. All motorists’ accessories are stocked. Motor-car painting and enamelling is a feature off .this firm’s, activities, and also general blacksmith’s work, and carriage painting. Removal of furniture and heavy carrying work will be undertaken: distance is no object. YOUR CHRISTMAS LAMB. JOHN WALLS’ STANDARD. Once again Mr John Walls, Central Me'At Mart, Arney Street, has; gone to a lot of trouble, to cater adequately for the heavier side Of the Christmas meals. At the. recent stock sale Mr Walls purchased a line of splendid lambs in prime condition, and, despite the high prices ruling for this delect--able meat, Mr Walls is retailing it •cheaiply for cash on .the. block ; but. he advises people .to reserve their orders •early and save disappointment. Mr Walls has established an enviable reputation for the quality of the meat sold, and the usual high standard is being maintained this Christmas. Ring ’phone 111 and your order will prompt attention. CHRISTMAS CAKES; MRS. H. M. NEVIN’S GOODS. Mrs H. M. Nevin again greets her nnaimy customers, and advises that this year by request she is sacking Adams Bell’s famous ready-to-eat Christmas <ca'kes. These cakes are manufactured under the; most hygienic conditions, and are true to quality. The cherry and almond cakes are a revelation, and positively melt in the nymth. All -cakes are tastefully decorated, And would grace the festive boards of any home.

Mrs Nevin is. also carrying full stocks of Island and New Zealand 'fruits; also. English and Colonial sweets and confectionery, and ice creams. Customers are extended a cordial invitation to visit the Premises when iir Paeroa.

HYGIENIC BAKERY. D. LEACH’S MODERN PLANT, In order to cope with increasing trade Mr D. Leach, Victoria Bakery, has put his business on a standard spcond to none in the province. The latent addition to the modern bakehouse is the installation of an Artofex steam oven, imported direct from England, and one of the few in this province. The patent is to ensure regular and continuous baking without turning or hapidling the bread. The steam is generated by coke fires, and the boiler room is situated outside the bakehouse, obviating dust, smuts, and asjies. The steam is carried throughout the double-decker oven by means, of 75 pipes. These pipes are filled with distilled water before being hermetically sealed in England, and do not require further attention during the life of the oven. This special oven ensures edibles such as yeast buns being baked without becoming tough «r losing value in baking. A special steam boiler attached to the Artofex provides a plentiful supply of boiling ,water, and .all implements, etc., used in manufacturing are sterilised at least once a day. The bakehouse is concreted throughout and is kept scrupulously clean, being cue, of the few that are positively rat, and vermin proof. The flourroom, adjoining .the bakehouse, has special walls and floor for ventilation, as it has been proved that bread baked with dry ventilated flour is always better. The walls are painted a snowy white, which 1 , combined with the white overalls and caps of the bakers, make for absolute cleanliness. Customers can rely on obtaining the bgst quality goods under the most modern and hygienic possible.

In addition to the bakery Mr Leach has the most up-to-date tea-rooms in the. district. Prettily decorated with 'ferns and flowers, the service is, of the best. Everything in this department, is beautifully clean, and as the >edibles are., manufactured on. the. premises patrons can rejy on receiving the clearest and puresjt. A cordial invitation is extended to all to visit the tea-rooms for morning or afternoon tea, or a light luncheon. A ladies’ toilet 'room is also a desirable adjunct to the premises. Employing a staff of eleven liands to cope with orders on time, Mr Leach is in a position to pffey a great .assortment of Christmas cakes, plain, iced, or decorated, according to your taste. The delicious cakes range in price from 5s 6d to 30s. In addition ot Christmas cakes other seasonable dainties are procurable, including the 'famous Christmas shortbread. A motor van, specially constructed, will deliver your bread and small goods to any part of the district, but Mr Leach makes; an earnest appeal that customers will order eajrly this. week. ■ THE CHRISTMAS JOINT. F. J; WELLS AND SONS'. . The Christmas joint is not an ordinary joint,” but something which is looked forward to for weeks. Therefore, it is wejl worth your while to buy carefully. You may order in advance 'from this flrm with every confidence, because it is the regular custom tha,t they value, and, therefore desire to prove. their appreciation by the meat, they supply. Once again Messrs F. J. Wells and Sons are making a special feature of catering for the Christmas meals, and patrons can rely, on receiving prime lamb, dressed poultry, and meat of all kinds tender and true to n'aftne. The premise* have been thoroughly renovated, and this, combined with hygienic cool storage conditions,. assures patrons that they will hot only receive the best of goods, but,ithat they will be as fresh and wholesome as it is humainly possible to have them. This firm’s motto is "Quality, Cleanliness, and Civility,” .and no efforts are spared to live. up to it. Your Christmas dinner will be much nicer if you get your joint, of lamb, mutton, beef or veal, spiced beef or pork, from Wells and Sons. But there- is one thing that is respectfully asked of patrons, and that is, to hand in thejr Christmas orders early, and the firm can then-be sure of supplying the best and primest meat in the district. THINK OF OTHERS. MRS. J. FALLON’S GIFTS' BAZAAR. To be unselfish is aj great, virtue;. This is the season of the ytjar to think of others, and to purchase gifts for your friends. A visit to the premises of Mrs J. Fallon, Belmont Road, will reveal a wonderful assortment Of Christmas, gifts, including latest and most popular makes of pipes, smokers’ requisites, hair brushes,, manicure sets, handbags, purses; shaving sets, collar boxes, and many other lines. The well-stocked bookshelves. contain all the latest Action in popular editions, and there} is a fine assortment of all the popular .annuals for boys and girls,, besides illustrated papers, magazines, and other periodicals. Special attention has been given to Christmas cards, of which there is a splendid assortment. Many useful and practical gifts are to be 'found in the wide range, of china and glassware displayed. The children are amply catered for in the toy department, where everything that delights the kiddies can be obtained at prices to suit all purses. FRESH FISH. VALUE AT A. AND G. LAIRD’S. Most doctors will say that far too much meat is eaten by New Zealanders, and realising that there} is every reason why people should eat more fish is why the flrm of A. and G. Laird, Normanby Road (opposite Criterion Hotel) is cateying sp extensively for the trade. Eve,ry kind Of 'fresh fish, smoked fish, and shellfish is stocked, and fresh supplies arrive daily. This is the only local firm that stocks the famous Kaipara mullet. Cooked mussels are a feature, and when weather prevails this firm displays 12 varieties of salt,-water fish. Nothing could be nicer 'for campers or picnickers than a. parcel of smoked hapiika, schnapper, or mullet. All fish is kept on ice„ and an attractive window spray and trough keep it fresh and cool throughout the hottest weather.