BUILT THE BUSINESS.

Hauraki Plains Gazette, Volume XXXVII, Issue 5055, 22 November 1926, Page 2

BUILT THE BUSINESS.

COMPANY MANAGER’S TESTIMONY.

“The reason that, we are big newspaper advertisers is that we have proved to our own satisfaction that if we did not advertise In the newspapers we could close up oiur business in six months.” The speaker >Vas Mr T. ,V. Healy, managing director of Wrigleys, Australasia, Ltd., and the remark was. made in the course of a chat at Wellington on the subject of the best method to adopt for advertising.' He claimed that the whole wotrld h,ad been converted to .the use of chewirig-gum as the result of susA tained advertising. Consequently there were factories not only in America, but also in Canada, England, Germany, Japan, and Australia. “If business continues to grow in New Zealand as it has grown during the last ten years there will be a factory in New Zealand before long,’,’ Mr Healy added. When '.nsked how he was; able to speak so positively regarding the importance of newspaper advertising to his business, Mr Healy s.aid: “I can only answer you by telling you that we have tested it at different periods. We have stopped advertising on occasions in the newspapers and there has; been a consistent fajling away in business, and we do know that immey diately newspaper advertising is resumed there are immediate-results. We have satisfied ourselves that there is no other explanation of the drop and of the recovery. “The Australian company, with headquarters at Sydney, which also supplies New Zealand, is capitalised at £300',000, and the. amount spent in newspaper advertising alone in 'Australia and New Zealand is close upon £30,000 per annum.”

Asked what his experience had been with advertising by meaps Gf hoardings, Mr Healy said : “We have never advertised on hoardings in Australia or New Zealand. I believe our people, do so in other countries. I control our business in Australia and New Zealand, and practically confine our advertising tol the newspapers.”