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Hauraki Plains Gazette, Volume XXXVI, Issue 4911, 4 December 1925, Page 3

Why is smoking so often attended with results that cause medical men to order their patients to either discontinue the habit or greatly reduce it ? It is simp’ly because the percentage of nicotine in most imported tobaccos is 'fso high, and it is the nicotine in excess that renders smoking injurious. Now, our New Zealandgrown tobaccos contain so small a percentage of nicotine that it is practically a negligible quality, and, besides, they are subjected to a new toasting process. Toasting develops the flavour, removes all deleterious properties, . and makqs the tobacco climate proof. Toasted tobacco is recommended to those who study their health and appreciate'a pure tobacco. If you like a full body, try Cut Plug No. 10, the Bullhead label; or the somewhat milder Toasted Navy Cut (Bulldog). There 'is another brand, Riverhead Gold, which excels all others in mildness and aroma. They may be smoked with impunity, and cost 25 per cent, less than the foreign lines’.*