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Hauraki Plains Gazette, Volume XXXVI, Issue 4910, 2 December 1925, Page 2

Smoker’s heart is a dis.tress.ing malady caused chjefly through the effects of an alkaloid called nicotine, which is extremely poisonous. Strong tobacco with a high percentage of nicotine should .therefore be avoided. When selecting a brand the smoker tshould not be guided by appearance alone, because even an apparently mild cigarette may contain —and often does contain —an excess of. nicotine. It is a peculiar fact that certain N.Z. soils, produce a leaf with a very small percentage of nicotine, compared with the foreign type. Take, for instance, our Ipcal brands, Riverhead Gold, Cut Plug No. 10, and Toasted Navy Cut. There you have an absolutely pure article, which can be smoked continuously without the slightest after effects. It burns to the last shred, leaving the mouth sweet apd clean. So highly is New 1 Zealand tobacco commended upon by doctors and experts that smokers should acquaint themselves with the merits of our owp product by giving the above brands a fair trial.*