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Hauraki Plains Gazette, Volume XXXVI, Issue 4823, 22 April 1925, Page 3

You have tried toasted bread, toasted bacon, toasted cheese, and possibly toasted kidney-, and know how good they all are. But have you ever smoked toasted tobacco ? The toasting process, as you know, develops flavour in the case of all the above-mentioned edibles- —and it has precisely the same effect in the case of tobacco. You can easily satisfy yourself as to the truth of this assertion, because our New Zealand grown tobaccos are all toasted. That is one reason why they&appeal so strongly to smokres. Another reason is that they contain (comparatively) but lit-, tic nicotine; and may consequently be smoked all day long, without producing those unpleasant effects'that frequently follow the prolonged smoking of imported tobaccos, all of them (more or less) loaded with nicotine. For a cool, sweet, and fragrant, smoke try Riverhead Gold, mild ; Navy Cut (Bulldog label), medium; or Cut Plug No. 10 (Bull’s Head), full strength. There is no mischief in any of these brands, and the rapidly increasing demand for them is the most convincing proof of their popularity.*