CHRISTMAS SHOPPING.

Hauraki Plains Gazette, Volume XXXV, Issue 4791, 19 December 1924, Page 2

CHRISTMAS SHOPPING.

BUY YOUR GOODS IN PAEROA. SPLENDID DISPLAY OF GIFTS. The miseries and misfortunes which attended many settlers in this district through the disastrous floods that swept over the land earlier this year have fortunately been quickly forgotten, even by those who suffered most,, and prosperity abounds once again The sturdy settler of to-day does not readily give in when misfortune overtakes him : instead, he may .worry and heav.e many sighs of apparent despair, but he knows in his heart that such a calamity as a flood, causing devastation and loss, is an act of God, and that “every cloud is silver-lined.” With the passing of the winter months and the advent of spring this wonderfully fertile Thames Valley and famous Hauraki Plains has responded to treatment, and will, no doubt, give the farmer a four-fold return for the labour he spends in bringing his property to a state of productivity again. To the primary producer the tbanks- of the tradesmen is due, for it is readily recognised that if the producer slackens his efforts the towns must accordingly feel the depression. Small wonder it is then that the business people of Paeroa have this Christmas banded together in a determined manner to cater adequately for the country visitors, as well as local residents of this town. The brilliantly dressed windows are a blaze of festive glory, and seldom if ever have the shops displayed a greater selection of goods or the articles been more moderately priced. A sentiment pervades the land at Christmas which is absent at all other seasons of the year. It is a time of jubilation and rejoicing ; a time when thoughts go out to others, no matter how distant they may be by land or sea; a time when old hurts are healed and good resolutions scheduled for the New Year. And so, when ushering in Christmas Shopping Week the public are reminded that Paeroa is growing, possibly slowly, but surely, and each and everyone should make an honest endeavour to assist its growth and extend prosperity by supporting the local business men. Consider that during the lean months many local tradsmen have generously given long terms of credit to those requiring it, and now that mon§y has become more plentiful, and the season of giving and spending is at hand, it will only be a gracious act on the part 'of many to spend the hard cash with the local business people. Sterling value, a wide range of goods, with prices second to none in the province; these things make Paeroa, centrally situated in the midst of a large and fertile dairying district, an ideal shopping centre. Shop early and often, and shop in your own town, is the slogan. Study the brief description of some of the Paeroa businesses given in these columns and make Paeroa your shopping centre.

THE MOTORISTS’ MECCA. BENSON AND McCLINCHY. The principals of the Criterion Garage. Messrs S. T. Benson and RL. McClinchy, Normanby Ro,ad, thank their numerous patrons for the support accorded them during the year. During the past twelve months this business has shown a large increase in turnover, and no doubt this happy state of affairs has been brought about by the consistently good repair work done in the garage combined with moderate charges and prompt attention to the smallest detail. This firm now has the Ohinemuri agency for Ford cars, trucks, and tractors, and through their enterprise and staightforward dealings they have established something of a record in the number of sales of this popular make of vehicle. In addition to the Ford, Messrs Benson and’ McClinchy are agents for the Jewett car—the car with the reputation—which has been proved to be a thoroughbred machine, economical, and eminently suited to local conditions. Only genuine Ford spare parts are stocked, and any 'class of motor repair work entrusted to this firm will receive expert attention and the best of materials. A point to remember is that no boys are employed on the jobs. Silvertown tyres—the first cord tyre made—are stocked at this garage, and motorists should note that this particular brand of tyre is one of the finest examples of tyre craftsmanship and a combination of beauty- and durability. Full stocks of motor oils, greases, benzine, and motorists’ requisites are carried. An up-to-date battery-charging plant is a part of the equipment of the garage. Car-owners are recommended to visit the works if in difficulties or when matters are not just right and receive expert advice and service. THE SHOP FOR GIFTS. ARRIVAL OF E. JONES. During the last week the wellknown firm of E. Jones has opened an up-to-date shop in Normanby Road, with a wonderful display f all the latest goods procurable. Seldom has such a range of gifts suitable for Christmas-giving been displayed in Paeroa. Safety razors, electric torches, schoolbags, bridles, saddles, fancyriding and driving whips, are a few of the muay lines. A special feature of this business is the selection of footwear, representing all the best English manufacturers, including Crockett and Jones, Marlowe’s Coxtbn Shoe Co., Jakes, Stag brand, and Victor Drury brand. A perfect fit in a quality boot or shoe is guaranteed. For the holiday traveller and the summer sport such lines as attache cases from 7s 6d to 355, lunch cases from Is 9d, suit-cases from 9s 6d. solid leather suit-cases from £2 12s 6d to £8 10s, bowl bags, brief-bags, kitbags in all qualities ; best makes of English tennis racquets from 22s 6d to £5 10s, tennis nets and balls, cricket sets, and bats from 3s 6d to £3 are offered in wide variety. oFr the farmer and horse lover there is gig, buggy, and cart harness of quality- and merit which has made the house of E. Jones famous throughout the provinceRick covers are made in all sizes and qualities, an 18 x 21 cover being quoted at from £5 5s in tsrong durable canva.j A special feature of the harness department is the well-known Jones horse collar, which can be obtained from 45s up. The Paeroa business is only- one of seven shops controlled by Mr Jones, and as it is necessary for him to indent direct and manufacture on a large scale he is able ot sell at the lowest possible prices consistent with good quality in al! linos. The local manager is Mr J AV. Morris, who cordially invites an inspection of the splcnddi display that is being made.

DUALITY JEWELLERY GIFTS. WILLIAM McCULLAY’S SUPPLY. From time immemorial gifts of jewellery have always held pride of place in the minds of givers, especially- at Christmas. Paeroa is indeed fortunate in having such attractive premises as those of Mr William McCuUay’s in Normanby Road, where one of the finest displays of jewellery and silverware is to be seen. It its doubtful if a more comprehensive and quality range of articles has ever before been seen in Paerpa. Mr McCullay has unbounded faith in the prosperity and future of Paeroa and district, and this year he has purchased. his stock from the world’s best markets, and people will find that there is no need, to go beyond his premises to obtain a selection of highgrade gifts at prices which compare more than favourably with any othe& town in the Dominion. There are gifts tor all. For instance, diamond cluster rings from £8 Bs, dress rings frrm 10s 6d, brooches from 5s fid, ladies'- gold wristlet watches from 50s, men’s wristlet watches 50s, pocket watches from 8s 6d, armlets, the latest and very fashionable, from 4s 6d, vanity boxes from 5s 6d, ear-rings, fashionable designs in xylonite, gold, and silver, ladies’ Leather and bead bags, silver mirrors from 7s 6d, manicure sets, scent sprays, smelling salts containers, and hundreds of dainty requisites for the dressing table. Men will delight in the display of scarf pins, silver and gold sleeve-links, silver match boxes, heavy solid silver cigarette cases, medals, watch guards, tobacco pouches, eversharp pencils, smokers’ companions, and. many other acceptable and practical gifts too numerous to detail. Special noveltylines include Christmas pudding charms and babies’ bangles. All jewellery- is sold stamped, and is guaranteed according to quality. Mr McCullay, with 26 years' practical experience behind him, undertakes all classes of repairs, and guarantees the material used and satisfactory workmanship. A complete workshop, fitted with an electrically-driven lathe, enables the work to be done expeditiously on the premises at a minimum cost. FOOTWEAR VALUES. AV. R. DALES. It is .all very well to think about holidays at this time of the year, but to make a holiday really enjoyable it is essential that your footwear should be comfortable and to your satisfaction. Mr AV. R. Dales is at present carrying a comprehensive stock of high-grade boots and'shoes that would do credit to a city shop. A glance round' the shelves of his well stocked shop in Normanby Road will give sufficient evidence of the care and attention given to provide for all sections of the public. Extra attention has this year been paid to the ladies’ department, where the best of facilities are provided, and it is safe to say that there is a splendid selection of all classes and grades of women’s footwear which can be inspected. Passing on to the men’s side ■ f the shop, every class of boot in -vogue and shoe is displayed and can be produced in a few seconds. Careful attention has been given to white tennis, bowling, and cricket footwear, and comfortable slippers are also stocked. It is safe to say that Mr Dales has the best and daintiest stock of footwear in th*» district, and by such compresensive stocking he can satisfactorily fit any foot. This point should appeal especially- to those with tender feet, who would give anything to lie comfortably shod. Prices are well within the range of all, and a cordial invitation is extended 'to call and inspect the stock.

S. 3. HEDGE. GIFTS THAT ARE APPRECIATED. An attractive and pleasing display, embracing a delightful, amazing, and exhilarating variety of of fascinating odouis. surpassing scents of subtle sweetness, and ambrosial fragrances possessing inexorable charm, may prove a source of inspiration to patrons of the Ohinemuri Pharmacy, with a commendation to gift seekers to “Say it with perfume.’’ Such famous perfumes as Houbigant, Richard Hudnut. L. T. Piver, Roger and Gallet, Yardley and Atkinson, have portrayed ail the indescribable charm of Paris in enchanting fragrances, creating a poem in perfumes and affording a romance of individuality for the woman of distinction in the choice of her favourite perfume. Other pleasing gifts that demand suggestion and which ever find fullest appreciation as well as being expressive of the personality of the giver may be selected from a wealth of variety of toilet soaps, face powders, sachets, perfumisers, manicure sets, powder bowls, vanity mirrors, brushware, etc. A Kodak camera that will capture all the exciting moments that sport and holiday provide, when tendered with the sincerity of Yuletide thoughts never fails to create lasting appreciation. A ready acquiescence to explain to the amateur everything pertaining to' photographic methods and apparatus maintains the confidence of the possessor of a camera and ensures the maximum of success in his or her picture-taking. YOUR HOUSEHOLD FUEL. LET E. E. NEIL SUPPLY IT. Mr E. E. Neil, the well-known carrier, takes the opportunity of wishing his many friends the Compliments of the Season and to intimate that he has been appointed sole local distributor for the famous Glen Afton household and steam coal. This coal is not only cheaper than other Waikato coal, but it is more economical to burn—that is, a little goes a long way on account of its exceptional heating properties. A point that must appeal to all users is its cleanliness and freedom from dust aud smuts. Mr Neil is pow receiving regular supplies of this coal, and orders for one bag or larger quantities will be promptly attended to and delivery made to any part of the borough. Firewood, too, can be supplied in any quantity and in any length. In addition to the coal and wood business Mr Neil has recently added an up-to-date motor lorry to his plant, and is prepared to undertake the removal of furniture and effects from anywhere to anywhere at a moderate cost. All trains and steamers are met, and people entrusting their luggage or effects to Mr Neil can rely on prompt, and careful delivery. Ring No. 98 and make your requirements known. THAT CHRISTMAS SUIT. H. E. BUTLER’S OFFERING. A poor appearance won’t make business any better, which is to say, in times of depression you should keen up a prosperous appearance, and r call on H. E. Butler, Belmont Road, Paeroa. will convince you that you can do so with very little expenditure. Mr Butler is making a special feature of genuine tailor-made ready-to-wear suit* These suits are a speciality. Mr Butler is a thoroughly practical ta'lor, and it is obvious that he is not going to prejudice his reputation by offering the public something that will cause dissatisfaction. These suits are genuinely made up, and there is no factory shoddiness or cheap finishings about them. They are cut according to the latest styles, and the materials are of the best quality procurable. A visit to this establishment will surprise you, for there you will see a splendid range of the latest suitings in tweeds, worsteds, and serges. The lining and extras put into a suit arc of the highest grade, and by having a suit built by Mr Butler you will not only feel comfortable and well dressed, bir. you will look the part, and he the envy of your friends. Suits will be made up at the shortest notice. Overcoats and dress-suits n-.ade in any design ELECTRICAL APPLIANCES. CLEAN, HEALTHY, AND CHEAP. With the advent of electric supply in all. its useful forms electrical goodts have a novel charm, and. they will doubtless be found prominent in the sphere of festive domestic gifts this season. The Thames Valley Electric Pcwer Board has fostered a growing public patronage of its wares, as a visit to the showrooms in Belmont Road, Paeroa, will reveal. The range of electric light fittings is most interesting, and the latest designs in exquisite shadse and bowls deserve special mention. As a guide to those on the lookout for suitable Christmas presents for relatives or friends the electric grillers, coffee percolators, toasters, irons, or even a useful torch, can be considered. Other interesting lines comprise hot-point hot-plates, which are specially adapted for boiling, a kettle, heating milk, and suchlike, doing the work efficiently and economically, and with a minimum of discomfort or bother to the housewife. There are also the interesting fireless cookers, and the famous Moffatt wtoves with the two elements on too; hotpoint two-sider toasters, vacuum cleaners, washing machines, Belling grillers (with miniature oven), electric fans in all sizes, and also radiators. A special line that is attracting attention is the movable reading lamps. These can be purchased at a small cost and make very desirable gifts. An inspection of the showroom is invited, and full information and demonstrations will be cheerfully given.