YOUR LOCAL PAPER.

Hauraki Plains Gazette, Volume XXXV, Issue 4785, 5 December 1924, Page 2

YOUR LOCAL PAPER.

Nothing else on earth provides so much instruction and entertainment for a small sum per week as does the provincial newspaper published three times weekly. A picture show, a concert, or a dance costs anything from Is to 10s 6d, as a rule, and yet these things are not comparable with the newspaper for variety and wide appeal. The reason why a merely nominal charge is made for a thing so costly as a newspaper to produce is that the advertising revenue pays the great bulk of the casts of production ; otherwise a paper like this one could not be sold for less than 2s 6d a copy. In view of the above statement readers, when they .buy from advertisers would oblige by mentioning the fact that they saw the advertisement in this paper. Such an • intimation costs nothing to make, but it gives sure confidence to the business man at< to the effectiveness of advertising, and incidentally helps the publishers commercially, thereby enabling them to prcduce a bigger and better newspaper.