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Hauraki Plains Gazette, Volume XXXV, Issue 4747, 5 September 1924, Page 2

Why is smoking so often attended with results that cause medical men to order their patients to either discontinue the habit or greatly modify it ? It is simply because the percentage of nicotine in most imported tobacco. is so highj and it is the nicotine m excess that’ renders smoking injurious. Now, our New Zealandgrown tobaccos contain so small a percentage of nicotine that it is practically a neglibible quantity, and, besides, they are subjected to a new toasting process. Toasting developes the flavour, removes all deleterious properties, and makes the tobacco climate proof. Toasted tobacco is recommended to those who study their health and appreciate a pure tobacco. If you like a full body, thy Cut Plug No. 10, the Bullhead label ; or the somewhat milder Toasted Navy Cut (Bulldog). There is another brand. Riverhead Gold, which excels all others in mildness and aroma. They may be smoked with impunity, and cost 25 per cent, less than the foreign lines.” 1