BUSINESS EXPANSION.
* ADVERTISE AND SUCCEED. EXPERIENCE OF TRADER. “There is no such thing as overlapping in advertising,” declared Councillor J. Stanworth, of Blackburn, vice-president of the National Chamber of Trade and head of Messrs. J. Stanworth and Co., umbrella manufacturers, addressing the Lancashire and Cheshire Federation of Ironmongers at Blackburn. “The secret of success lies in reiteration. Persistency is the great essential.” When he started to advertise in the newspapers, he said, he received orders valud at £l2 and £l5 for £lBO expended. He persisted, and today his postal customers exceeded 25,000. The success and expansion of his business was due to persistency in newspaper advertising.
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https://paperspast.natlib.govt.nz/newspapers/HPGAZ19240627.2.17
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Hauraki Plains Gazette, Volume XXXV, Issue 4717, 27 June 1924, Page 3
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106BUSINESS EXPANSION. Hauraki Plains Gazette, Volume XXXV, Issue 4717, 27 June 1924, Page 3
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