ADVERTISING.
LONDON JOURNALIST’S OPINION. “A'thing I like about New Zealand,” said Mr Fenton Macpherson, a London journalist,, in a speech at the Wellington Chamber of Commerce luncheon last week,, “is the rapidity with which you advertise, and the extent to which you advertise. You would not advertise those goods yon advertise unless you thought they were worth selling; and the newspapers would not allow, you to advertise unless they were sure that those goods were worth selling.” “Think again,” was Mr Macpherson’s advice to those of his hearers who smiled sceptically. “I have never seen a ‘dud’ article sell, however well it is advertised, after the public had had a first trial. You cannot sell a ‘dud’ article by advertising, and that is the whole secret of advertising. If you have a good thing, advertise it well. The newspapers allow you to advertise it because they know it is a good thing. In England we have secured the confidence of the public in that respect. Many newspapers there -will not take an advertisement if they don’t consider the article reliable. Having got the confidence of the public, you with your advertising can go very far indeed."
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Hauraki Plains Gazette, Volume XXXIV, Issue 4587, 18 July 1923, Page 4
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196ADVERTISING. Hauraki Plains Gazette, Volume XXXIV, Issue 4587, 18 July 1923, Page 4
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