ADVERTISING PAEROA.

Hauraki Plains Gazette, Volume XXXIV, Issue 4564, 16 May 1923, Page 2

ADVERTISING PAEROA.

SUGGESTIONS FOB FILMINGPROJECT NOT FAVOURED. At the general meeting of the Pae . roa Chamber of Commerce ing a letter setting out the upon which Kinematographs, Limitcm would undertake a publicity camparg-i was Head as follows :— - “Regarding our representation at the last meeting of the Chamber, and in reference to matters dealing with the proposed publicity effort, per medium of the movie, film, we have ~ pleasure in submitting the enclosed proposition for the consideration - •>£ the committee. We would emphasise the value of, such a means of bringing, in the first place, the opportunities of Paeroa to New Zealanders alone by the circuitr ing of such proposed dilm or films throughout the length and breadth -jf both North and South Islands. : ’ The opportunities that the exhibL i tion of such films offer at the forth- • coming British Empire Exhibition, we deign to suggest, fully warrant • th 3ir taking, coupled with the fact that present Government expenditure • allotted for advertising New Zealand generally at the Exhibition will .not warrant doing full justice to Paerioa, . > or many towns of a similar popula- ■ tion, and it, behoves the representaj five bodies in the interests of their ’ township to boost their own interests. “The financial deterrent t)iat we understand is the point of chief con 7 sideration could be overcome by th 3 formation of a Progressive League of keen, active industrial and commercial members of Paeroa, who would • undertake to subscribe toward a j boosting campaign whose efforts would undoubtedly be well rewarded in a few years. Further to this, the organising of a two or three days* carnival is further means; *b an end, or. run in conjunction with the Progressive League, funds would be in hand for future projects that might be deemed advisable for the advancet ment of Paeroa.” r The following suggestions were also enclosed in the letter:— A film, approximately 1000 ft ! n length, be taken of Paeroa, opening with a panoramic view from an aero- ’ plane, flying first over Paeroa, and ’ at. a low altitude, showing the main street and then side streets, to be followed with surrounding country, including the Hauraki Plains. Views of scenes from ihe highest point, in Paeroa (there scenes would 5 be introduced by introductory titles). Scenes of value and of interest to ‘ the tourist, showing gorge, botanical 1 specimens, etc. ’ Topic views of Paeroa. Arrange--1 ments could be made,; possibly during 3 a carnival or on the-occasion of a 3 public function. Where the people ’ of Paeroa are shown, these scenes 3 would be taken unbeknown to the members of the community, it is ’ advisable to make the picture perfec<_- ■ ly natural, and to prevent any undue ' staring while the cameraman is at 3 work. I- introduction of local industries. 3 Scenes on .the tennis courts and 1 links, and the introduction of certain ’ social activities, which would make ■ an appealing picture to an intending ■ settler in Paeroa. Other matters could be introduced ■ by the committee responsible for the - taking of the film. f Such film would be edited and conJ tinuity arranged by the above firm, I and would be tinted and toned acl cording to the atmosphere surround--1 ing each scene. ; The cost of such a film would be £35(1, plus the cost of transportation of oui special interior lighting plant, the use of which might be called upon during the filming of interiors of industries. Terms : One-third deposit, one-thirl ’ upon completion of negative and titles, balance upon delivery of film to the committee. An extrja copy could be procured at Is per foot. Ar- . rangements would be made for the t circulating of such film through New Zealand with the New Zealand Film Combines. j Mi- Marshall moved that the Cham- , ber regrets, its inability to accept the . proposition at present. Mr Cassrels said he did not think 1 the scheme should be turned down without consideration. He thoughtthat some scheme of advertising t should be undertaken. Let the Kine- . matograph people do the work of can- ’ vassing, but the Chamber could sure- ’ ly back thqjn Up. * , Mr Leach thought that, the pro- ’ posal was ridiculous. He did not think the business men had time to undertake the organisation of such a project. Mr Buchanan said that he did not think the farmers would put up a penny-piece towards the advertising - of Paeroa, nor could he see any adi vantage to breeders in getting their herds screened. i Mr Brenan thought that it was , quite impossible at present. Mr Marshall thought that, the letter 3 was sarcastic. After some further discussion th? J resolution was passed.