EFFECTIVE ADVERTISING

Hauraki Plains Gazette, Volume XXXIII, Issue 4366, 16 January 1922, Page 3

EFFECTIVE ADVERTISING

THE NEWSPAPER. There are innumerable reasons for newspaper advertising, but here are eight that are very good and highly convincing. Newspaperreading is a universal daily habit; newspaper advertising, therefore, reaches virtually all who buy. Newspaper advertising is the life blood of Ipcal tradei because it touches all consumer sources in every conii munity. It.gives the national advertiser- the same opportunity for complete consumer appeal in any locality. Newspaper advertising cuts selling costs because it entails no waste in locality of circulation. Manufacturers use it to cover markets where it is profitable to do business. Newspaper advertising insures quick, thorough, and economic dealers’ distribution and dealers’ good” will because retailers are willing co sell products advertised direct to their own consumers. Newspaper advertising can be started or stopped over night, can be pre” pared between days to meet certain developments and to obtain immediate results. Newspaper advertising enables manufacturers to check advertising results and costs in ’ every market which they enter. Newspaper advertising costs less than any other kind. The merchant or other business man who is not taking advantage r f the offered by newspaper advertising to boost his business now will still be facing readjustment problems when his competitor is back on a normal business plane. ’

Have you heard of the Welshman’s dream ? "Dreamt I was in Heaven,” he said. "Oh! it was fine. Such a choir as you’ve never seen! Five thousand sopranos, five thousand altos, five thousand tenors, all singing double forte—and me singing the bass. Oh, magnificent! Suddenly the conductor stopped the loth—like that, he did —and said to me: 'Nnt quite so loud in the bass; John Jones.’ ”

Watchmaker: "The first time I cleaned your watch it was in a gold case, the next time in a gold-plate case, and now it is in a silver case.” Mr Hardup: “Well, you see, circumstances alter 'cases.”’

There was a distinct air of chastened resignation about him as he penned the following note: "Dear Miss Brown,—l return herewith your kind note in which you accept my offer of marriage. I would draw your attention to the fact that it begins 'Dear George.’ I do not know who George is, but my name, as you will rememi ber, is Thomas.’’

B<*”rience at Wanganui has shown thuc aniseed has an irresistible attraction for rats. A little smeared on a piece of fat in the trap will, draw them away from all other food. Thirty-two were caught in one shop in a week, although the proprietor was sure there were no rats on the place.

Mrs Very Newlywed (giving first order to butcher over telephone) : "Please send me a pound of steak,” Butcher: "And what else, please ?” Mrs Very Newlywed: "And—some gravy.”