MONEY IN ADVERTISING.
‘The backbone of all business nowadays is advertising, declared counsel, during the hearing of an application affecting a tradesman, at the Auckland Supreme Court recently. In saying that the speaker voiced the general opinion entertained by leadin.? business men. There is probably no city in the world in which the virtue of printer’s ink, judiciously applied, is more keenly appreciated than Auckland. A glance through the daily papers will afford convincing testimony on that point. There is a little hoarding advertising and in picture theatres, but for every £lOO expended in that kind of advertising there are probably £lO,OOO invested in newspaper publicity. It is the newspaper that, entering the homes of the people, carries the traders’ appeal to every member of the family circle. Holloway, of pills and ointment fame, left a fortune of £5,000,000 behind him. Had he not recognised the .value of advertising the chances are that he might have died a comparatively poor man.
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Hauraki Plains Gazette, Volume XXXIII, Issue 4365, 13 January 1922, Page 2
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161MONEY IN ADVERTISING. Hauraki Plains Gazette, Volume XXXIII, Issue 4365, 13 January 1922, Page 2
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