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Hokitika Guardian, 29 July 1933, Page 4

In a speech in connection with the Advertising!: Exhibition in London recently, Major As l or said that for many months now they had been watching with growing despondency the appalling shrinkage of world trade, the stagnant markets of Russia and China, intractability of unemployment,

Hie uncertainty Hint stifled confidence, and many morbid symptoms and conditions of world slump. This was certainly no time to sit back and mourn the glories of the past. The question was, ‘‘Wlmt can we most usefully do?” The Advertising Association had pondered these problems and were anxious to do anything practical and useful that they could in the sphere of advertising and marketing. They decided that, oven if trade were still to languish, it would not be through lack of enterprise on then part. Mr Ford had recently suggested that the .world t was more likely to get out of its difficulties by going forward than by going backwards, and it was presumably in that spirit that the Chicago Exhibition was being held. It was in that spirit, too, that the Advertising Association had decided to hold an international exhibition. They were convinced that it was in justsuch a time as the present that confidence could be of the greatest value. It was surely in times of slump that initiative was likely to achieve most and that wise preparation was likely to produce the greatest ultimate return.