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Hokitika Guardian, 19 June 1933, Page 4

Sir William Crawford in a recent speech in monuon said: “While it w ould be unwise and prematine of me to say that me depression is at an end, you cannot stop me believing that it is. Though an advertsing -man, 1 confess that one of tue qualities I like so much about this country is its reticence in advertising. \Ve are; not «• nation of high-powered salesmen, ancl 1 am glacl of it, ror excessive advertising and high powered salesmanship tenets to destroy the individuality of the people. Nevertheless, in a new and harder world, the hour has come when England must speak up, both within these islands and in the outer world. In this work w, e are fortunate in the possession of a press that is beyond compare the worlds best. From the columns of the newspapers we must drive home ever more deeply the merits -of British merchandise. In the new economic era that lies ahead of us, new lueas and new methods must be adopted. Manufacturers and advertising men must go up together into the watch tower, and put the telescope cf foresght to their eyes, They inust examine the ground ahead, and give full information of the changing conditions before us. . . We must spread throughout the world a strong oonscioivjiiess of British Industrial supremacy, of British inventiveness, craft-man ship, thoroughness, and finish. We must call advertising into service, to ovoiect across the world the soundness of British gccds. Economics are never the same thing twice. If we will pass safely from' the economics that are gone to the economics that arc coming, we must advertise. Instead of fighting the phantoms of yesterday, let us plan for the new to-morrow.”