Page 8 Advertisements Column 1

Hokitika Guardian, 14 August 1931, Page 8

The History of a Diamond THINK OF A DIAMOND. Not an aUeged Diamond as having made in a crucible, but think of ® D “‘°"h WHICH Ring. THINK OF THE MANY CHANNELS THROUGH WHICH IT BASSES from the time 1 it leaves the mine until it reaches you, and* think how much you must pay for the Y»t v* HOW MUCH MORE FOR PROnT TO THE WHERE MEN*..; Here is a diagram WHICH SHOWS AT A GLANCE WHERE THESE PROFITS ARISE:— ; 'T . MINE OWNER, ’ at a profit to the TT ~IT ■ Amsterdam Diamond Cutter, " who seils at a profit to the Hatton Garden Diamond Dealer who sells at a profit to the 11 ' IT Manufacturing Jewellery Merchant, who sells at a profit to the You see, therefore, when you buy your Diamond Ring in the usual way, you are paying THE PROFIT OF FIVE MIDDLE MEN. Now think of a Diamond bought at STEWART DAWSON’S. When you buy a Dia tnond from Stewart Dawson 1 * you are buying at. the cheapest price possible, because you do not have to pay five middlemen’s profits, as the foPowing diagram hows: — i MINE OWNER, who sells at a profit to n it : ITT 11 Wholesale; Jewellery Merchant, .who sells at a profit to the Amsterdam Diamond Cutter, who sells at a profit to ' 11 TlLi _ I _LL Retail Jeweller, who sells at a profit to T~ THE PUBLIC. Stewart Davison & Co., Ltd., •i Hatton Garden, who dist.i- ---’ uto to our Ten Bra ',h*s, where we sell at a minimum profit to ii -ii ~ THT PUBLIC These two simple diagrams illustrate clearly the wnole Stewar Dawson idea-an idea which brs made STEWART DAWSON'S TREASURE HOUSES THE WORLD'S GREATEST JEWELLERY STORES —an idea combining the most complete organisation for manu factoring and selling jewellery at true value prices. Remember all ou business is done direct with the public. We do not employ travellers Complete lUustrated Catalogue sent Free on request. T,; JEWELLERS, STEWART DAWSON’S CORNER CHRISTCHURCH.

WISE PEOPLE CHOOSE THE BEST A B.S.A. DiCYCLE GIVES CHEAPEST ' . VALUE ■>' ' FOE YOURi MONEY You will like the New 8.3. A. Cycles. Nothing finer in workmanship or design can be obtained. B.S.A. CYCLES SET THE STANDARD People who realise that the best bar-r-f$ / ' • f. • gain isn’t always the lowest priced article, will choose a B.S.A.—and they will be riding it long after a cheaper Bicycle would be in the scrap heap. Call in and see bur range of B.S.A.’s . if PRICES FROM £ lO /15/- ) Easy Terms Arranged. E. C. TOOhEY’S CY\. LE WORKS. Reoell Street, Hokitika.

VMS im I Jt m. & Secure a MOW A Reel Eye Opener Kaiapoi All-Wool Worsted Sac Salt, usually retailed at 90/-, tor 55/Made by New Zealanders from N.Z. All-Wool Worsteds. Latest cut, and long wear guaranteed. Linings and interlinings as used in only better class suits.. The colours are: Light and Dark Grey, Brown, in choice mixtures. Sizes 34 to 42 chest measurement or 3 to 7. Write to-night and join the list of shrewd buyers who have congratulated lis on the genuineness of the saving made. Send Special Stjirt %aving. Two 6/11 Shirts for 10/6 post paid. Smart patterns, reinforced nocks* Collars to match. 5 tew WAREHOUSE. CHRISTCHURCH