STATE LOTTERY

Hokitika Guardian, 3 August 1931, Page 8

STATE LOTTERY

NEW SOUTH WALES. RUSH TO GET TICKETS. WELLINGTON,* J»ly 30. ‘‘lt was amazing to see the queues o. people lining up to obtain tickets in the New South Wales State lottery.” said Air H. J. Austad, assistant-man-ager of J. Gotland Co., Ltd., Wellington, on his return from a business trip to Sydney by the Alonowni. The drawing, he said, would take plac* about every ten days, the prizes ranging from to A‘sooo, It was remarkable how eager the public was to purchase tickets at os 3d a-piece in a time of such acute financial depression, and a strange point,was that the tickets were issued from the basement of the now-closed Savings Bank. The proceeds of the lottery were being devoted to tile upkeep of the New South Wales public hospitals. Discussing the effect of the times 011 advertising, Air Austad said that although advertising turnovers were restricted, a very large percentage 0. firms did not maintain the view that because advertising was the easiest form of expenditure to slash, it should be the first item to be dispensed with. He found that many firms were renewing their advertising efforts, and were proving the wisdom of their policy by a successful result. As the result of an aggressive campaign, one firm which lie recalled to mind Had doubled its monthly turnover. Advertising, and particularly through the Press, was one of the most important components of sales force, and to curtail seriously all publicity, simply meant nothing less tlmn seriously curtailing selling effort Mr Austad mentioned that sport generally appeared to be in a .airly good way in Australia, and the "War atahs” would prove formidable opponents to New Zealand, Golding was at present in training for the Ol.vmpi' Games next year.